# Jennifer Aaker
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jennifer aaker (born 15 January 1967, California) is an American social psychologist and professor of marketing at the Stanford Graduate School of Business. Best known for her research on time, money, and happiness, Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
4. Reimagining Identity: The Story Behind RedGuard's Rebranding with Jeff Lange
How do you turn a company's biggest branding mistake into its greatest asset?
Bill Gardner sits down with longtime client and friend Jeff Lange, founder of RedGuard, to trace the winding path from a hastily-named portable storage company called A Box 4 U to a globally recognized leader in blast-re…
"We Don't Throw Stuff at Family": Humor as a Hidden Superpower feat. Ray Engan
Humor can get a laugh, but used well, it can do something much more valuable: get people to listen.
Ray Engan, founder of Leadership Through Laughter, joins James to talk about what years of stand-up comedy taught him about sales, leadership, trust, and human connection.
From surviving biker bars t…
Humor Us
Hahaha! The average four-year-old child laughs 300 times a day. By contrast, it takes more than two months for the average 40-year-old adult to laugh that many times. This week, we talk with behavioral scientist Jennifer Aaker of Stanford University about why so many of us fall off a “humor cliff” …
A Serious Case for Humor | Jennifer Aaker & Naomi Bagdonas
A common denominator among all of the great meditation teachers is a sense of humor. They take the teaching seriously, but they don't take themselves seriously. So perhaps there's a link between human flourishing and humor. That's not to say you have to be hilarious in order to be happy, but it cle…
Humor Us
Original broadcast date: June 3, 2022. Humor can lighten the mood. But it can also provoke, cajole and inspire. This hour, TED speakers share how we can wield humor as a tool across all aspects of our lives. Guests include comedian Marcia Belsky, computer scientist Vinith Misra, behavioral scientis…
Humor Us
Humor can lighten the mood. But it can also provoke, cajole, and inspire. This hour, TED speakers share how we can wield humor as a tool across all aspects of our lives. Guests include comedian Marcia Belsky, computer scientist Vinith Misra, behavioral scientist Jennifer Aaker, corporate strategist…
Hack Their Brain: How Stories Trigger Trust and Concessions
Master-level persuasion is never about lecturing people or forcing them into a corner with constant logic. If you fail to capture your audience's imagination and transport them into your message, you are silently negotiating against yourself.
To persuade at the highest level, you must master narra…
The CXLive! Episode 101: The Importance of Play to Elevate Human Connection with Libby Anderson & Fiona Healey
In this episode, Libby Anderson, Managing Director and majority owner, and Fiona Healey, Head of Client Strategy, both of Blondefish, share the power of purposeful play and what happens when we give audiences permission to get involved, explore and have fun. They offer numerous examples of how desi…
62. Rethinks: Summer Learning Series, How Humor Can Be a Secret Weapon in Communication
In the kickoff to our Summer Learning Series, we're revisiting one of our favorite episodes. This interview features Stanford GSB faculty members Jennifer Aaker and Naomi Bagdonas and gives specific insights into how humor can transform your communication at home and at work. At the time of this ep…
13. Make ’Em Laugh: How to Use Humor as a Secret Weapon in Your Communication
Humor does more than just make people laugh. It allows you to connect with your audience, diffuse tension, elevate status, and compel others to your point of view. Humor can also help you and your message stand out, yet most of us hesitate to use humor, especially in our professional lives.In this …
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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