FYM Ep. 53 - Mastering Storytelling, Focus & Courage in B2B w/ Udi Ledergor, Chief Evangelist @ Gong
In this episode, we're joined by Udi Ledergor, Chief Evangelist at Gong, best-selling author, and B2B marketing legend, to explore how brands can stand out by mastering storytelling, focus, and courageous marketing. From disrupting categories to building human-centric brand experiences, Udi shares …
We Need Nurture! - Episode 5 (with guests Dr Suus Harskamp & Arti Sharma)
In this heartfelt conversation, Jack and Maureen are joined by Arti Sharma, CEO of Nurture UK, and Dr. Suus-anna Harskamp, an educator and inclusion specialist, to explore why a nurture-led approach in education isn’t a ‘nice to have’—it’s essential.
Together, they reflect on what it really means t…
FYM Ep. 54 - How Small Brands Win Big: The CPG Marketing Playbook
How does a small, purpose-driven snack brand take on the giants? In this episode of Fuel Your Marketing, Arti Sharma is joined by Megan Loach Tomulka, CMO and Co-Owner of Rawcology—a Canadian, family-owned, allergen-free snack company that's making big waves in CPG.
💡 Megan reveals how Rawcology…
FYM Ep. 55 - Modern Marketing for Manufacturing Leaders
In this episode of Fuel Your Marketing, Arti Sharma speaks with Esther Hall, Head of Marketing at Stäubli, about what it really takes to thrive in B2B industrial marketing, where sales cycles are long, global, and built on trust.
What you'll learn in this episode:
-Why educational content is the …
The Mindset Shift Modern Sales Leaders Can't Ignore | FYM Ep. 56
In this episode of Fuel Your Marketing, Arti Sharma sits down with Jordan Benjamin, CEO and sales coach at My Core OS, to explore the mindset, emotional intelligence, and feedback culture necessary to lead and sell effectively in today's rapidly changing world. What you'll learn in this episode:
…
The Modern Marketing Leader's Playbook: Brand, Demand, & AI | FYM Ep. 57
In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth.
Topics discussed:
-Why demand generation fails without a …
Smarter Go-to-Market: AI, Community & Content That Scales | FYM Ep. 58
In this episode of Fuel Your Marketing, Arti Sharma sits down with Sophie Buonassisi, SVP of Marketing at GTMfund & GTMnow, to unpack what it really takes to scale a modern go-to-market strategy in 2025 and beyond.
What you'll learn:
-Why community is a GTM superpower -How to turn media into a di…
The Truth About AI Adoption in Sales & Marketing | FYM Ep. 59
In this episode of Fuel Your Marketing, Arti Sharma sits down with Trinity Nguyen, CMO at UserGems, to discuss how AI is transforming sales and marketing — not by replacing people, but by amplifying their impact. 🎯 What You'll Learn: - Why team resistance, not tech, is AI's biggest challenge - How …
Stop Selling Features, Start Owning the Narrative | FYM Ep. 61
In this episode of Fuel Your Marketing, host Arti Sharma talks with John Rougeux, founder of Flag & Frontier and one of the leading voices in strategic narrative and category design. With decades of experience guiding B2B companies to market leadership, John shares what it really takes to move beyo…
The Blueprint for Predictable, Profitable SaaS Growth | FYM Ep. 60
In this episode of Fuel Your Marketing, host Arti Sharma sits down with Steve Dewis, General Manager at TADERA, to explore how SaaS leaders can balance profitability, scalability, and innovation without burning out their teams or budgets.
🎯 What You'll Learn:
-Why profitability beats "growth at a…
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