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Signal vs Noise: Communicating in a World of AI-Generated Content
We’re living in a moment where it’s not just technology that’s changing—it’s how information itself is created, shared, and understood.
As AI accelerates the scale and speed of content, a deeper question is emerging:
How do we decide what to trust?
In this episode of Wired for Change, Amy Yee speaks with Hannah Yakobi, Vice President of Communications at the Canadian Institute for Advanced Research, about how the information landscape is evolving—and what that means for communications, leadership, and public trust.
They explore:
- Why trust is becoming more fragile in a high-volume information environment
- The trade-off between speed and credibility
- How AI-generated content is reshaping communications and storytelling
- The importance of human judgment, oversight, and accountability
- What responsible use of AI looks like in practice
From journalism to organizational communications, this conversation looks at what it takes to navigate a world where content is abundant—but trust is not.
Chapters:
00:00 – Introduction: A New Information Landscape
01:00 – AI Adoption and the Acceleration of Change
03:00 – Trust Is Changing—but Still Central
06:00 – Journalism, Credibility, and Organizational Trust
10:00 – AI-Generated Content: What’s Real?
14:00 – Competing for Attention in a High-Volume World
18:00 – How Media Has Evolved (and What’s Different Now)
22:00 – Misinformation, Reputation, and Accountability
26:00 – Speed vs Credibility: A Core Trade-off
30:00 – Responsible Use of AI in Communications
35:00 – Human Judgment in an AI-Driven World
42:00 – AI in Practice: Crisis Communication Example
49:00 – Teaching the Next Generation to Navigate Information
55:00 – Final Reflections: Trust, Responsibility, and What’s Next
