ОБ ЭТОМ ЭПИЗОДЕ
In this episode of What's Next?, Tamara sits down with Dr. Paul Zak, a trailblazer in the field of neuroscience, to explore the brain science behind human connection and why that is so important to flourishing. Paul shares insights from his extensive research and the cutting-edge neuroscience technology his companies are developing. We dive into the nuances between flourishing, happiness, and emotional fitness, and how they impact our lives.
Paul introduces us to Immersion, a groundbreaking platform that uses real-time neuroscience to track emotional resonance and attention through wearable technology. He explains how positive connections can be measured—and why aiming for six each day is key to a thriving life. We also learn how the Immersion platform predicts the market impact of entertainment, training, and advertising with remarkable accuracy by tapping into the brain's valuation of experiences. This episode is about understanding neuroscience's power in shaping how we connect, engage, and remember.
