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Erica McLain has been continuously guided by a fierce drive and curiosity—qualities that propelled her to Stanford, the Olympics, and tech companies like Facebook and Google. Now, she’s combining those strengths to blaze a new trail in the design industry, rooted in a measurable, research-backed un…
In this episode, New York-based interior designer Tina Ramchandani answers a question from a  designer whose firm is attracting plenty of potential clients—just not the ones she wants in her pipeline. Ramchandani jumps in with advice on finding the messaging that authentically conveys your firm’s v…
In this episode, interior designer Erica Vassalotti of Philadelphia-based design firm Bergman Vass answers a question from a designer who wants to make sure she’s maximizing her investment if she’s spending big on photography. Vass jumps in with advice on the value in teaming up with your photograp…
Molly Torres Portnof keeps her firm’s inner circle small—which means that each person in her orbit, carefully chosen, has an outsize influence on her success. She brings the same intentionality to the clients she works with, thanks to a series of safeguards that ensure it’s always a stellar fit. In…
Kelly Finley set out to create her ideal firm—and then, after bringing that vision to life, realized a large staff and juggling tons of projects wasn’t all she’d hoped it would be. Moving forward, she decided to go back to basics—discovering the projects, clients and charitable pursuits that truly …
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