ОБ ЭТОМ ЭПИЗОДЕ
In this episode, HyperFinity CCO and Co-founder Tom Hill joins Tom to unpack the backlash after WIRED revealed what McDonald’s knows about one of its loyalty members. They get into why customer data drives better rewards, what McDonald’s gets right with its loyalty programme, and what retailers can learn from it.
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Искать прошлые эпизоды To Affinity and Beyond - Decision Intelligence for Retail.
ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode six, we're joined by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo.
Loyalty programmes are evolving - including how we track their performance. Loyalty's in its value era, so meas…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode five, we're joined by Sebastian Wangerud, keynote speaker and founder of growth agency SCHMACK.
The best loyalty programmes of 2025 look more like fan clubs than transaction schemes.
Tom and Sebast…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode four, we're joined by Ed Child, Costa Coffee's Global Head of Consumer Data and Digital Analytics.
Everyone’s talking about AI, but few retailers are making it pay its way.
We dive into a how reta…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode two, we're joined by Toolstation's Senior Customer Insights Manager, Victoria Pickup.
She explains how retail personalisation is more than just adding a first name to an email. Microsegmentation al…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast.
For episode three, we're joined by Rasmus Houlind, author of 'Hello $Firstname' and Chief Experience Officer at Agillic.
Personalisation can be frustrating. It's been stretched to cover targeting, segmentation…
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