ОБ ЭТОМ ЭПИЗОДЕ
AI can now do in minutes what used to take PR people hours, years, or a genuinely careful readthrough. This month, Richard Stone is joined by Martin Deakin, Lorna Farnell-Smith and guest Danny Herbert (managing director of Spring Thinking) to work through what that's doing to three different corners of the industry: how agencies price their time, how junior PR people actually learn the job, and how anyone tells a real sentence from an AI-written one.
'Nobody cares about day rates anymore' – are billable hours dead?, PR Week
If AI does the junior work, how will PR develop its next generation of trusted senior advisors?, PRmoment
LinkedIn adds a button to report AI-generated slop, TechCrunch
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
Account manager Ian Bolland is joined by Andrew Bruce-Smith, director of Escherman and Chair of the AI in PR Panel for the Chartered Institute of Public Relations (CIPR).
Drawing on his extensive expertise in artificial intelligence tools, Bruce-Smith discusses the evolution of AI in PR and marketi…
Account manager Ian Bolland is joined by David Wallach, Head of Marketing at PolyScience. After meeting at Lab Innovations 2024 with Phil Parkinson, Manager of Wrexham FC, present on the company’s stand, the pair discuss how using a figure from a seemingly unrelated field can help generate interest…
On the first episode of The Junction Box, account director Leah Elston-Thompson is joined by Nikesh Mistry – sector head of industrial automation at GAMBICA – covering the effects of Industry 4.0 and the effect that automation has had on businesses.
The duo talk about GAMBICA’s footprint in the se…
Account manager Ian Bolland is joined by Neil Mead, marketing & strategy director at Kuka Robotics to discuss what it’s like to move over from trade journalism to marketing within the engineering sector.
Neil explains how his background in journalism informs his work as a marketeer today and p…
The Junction Box: insights into technical PR and
manufacturing media
In this episode of The Junction Box podcast, account manager
Ian Bolland welcomes Marc Thirkell, editor of Manufacturing and Engineering
Magazine (MEM). Known for delivering the latest UK engineering and
manufacturing news, MEM pr…
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