ОБ ЭТОМ ЭПИЗОДЕ
For this episode, Matt does something different - he turns the microphone on himself. No guest, just an AMA: real questions submitted by boutique consultancy founders across The Unique Boutique network, answered in turn.
The questions cover the pains that keep consultancy leaders up at night - losing pitches on price to firms half as capable, referral pipelines quietly drying up, partners who each describe the firm differently, fees that everyone knows are too low. Matt works through them with the same directness he brings to client work, drawing on the Positioning Periodic Table and over a decade spent inside 200+ boutique consultancies.
In this episode:
- Positioning vs marketing: why one moves the needle and the other just makes a louder version of an unclear message
- Why a rebrand fixes the surface and leaves the strategy underneath untouched
- Narrowing on purpose: why a sharper position repels the wrong prospects - and why that's the point
английский
объединенное Королевство
РАСШИФРОВКА 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
ПОИСК ПРОШЛЫХ ЭПИЗОДОВ
Искать прошлые эпизоды The Unique Boutique Podcast.
ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
Most consultancies want to “use more tech,” but end up trapped in spreadsheets, scattered SaaS tools, and duct-taped automations that create more friction than they remove.
In this episode of The Consultancy Edge, Matt Hodkinson sits down with Patrick Kelly-Weller, founder of Adapt Digital, to unpa…
In this episode of The Consultancy Edge, Matt Hodkinson sits down with James Thomlinson (Sprint Partners) to unpack a question almost every consultancy leader is asking right now:
Why does marketing feel so much harder than it used to… and what actually works now?
From shrinking attention spans and…
Matt sits down with Justin Michael - author of over a dozen books including Tech-Powered Sales and Seven Figure Formula, and one of the highest-paid consultants in the world of B2B sales and client acquisition. Justin has trained over 250 teams, worked one-to-one with more than 1,000 professionals,…
Most consultancies still pitch what they can do. Clients have stopped buying it.Cris Beswick has spent two decades inside the boardrooms of global brands - first as a consultancy founder with two exits (the second five days before Lehman Brothers crashed), and now as an innovation, leadership and c…
Отказ от ответственности: Подкаст и иллюстрации, встроенные в эту страницу, взяты из Matt Hodkinson, который является собственностью его владельца и не связан или не одобрен Listen Notes, Inc.
ИЗМЕНИТЬ
Спасибо, что помогаете поддерживать базу подкастов актуальной.
