ОБ ЭТОМ ЭПИЗОДЕ
In this episode of The Standup, we sit down with Oren Greenberg, growth marketing advisor and founding partner at Kurve, who has helped teams at every stage navigate complexity and scale smarter.
He shares how conflicting incentives between teams can quietly stall progress, and why misaligned KPIs are usually a symptom of a deeper strategic disconnect at the top. With stories from the field and sharp observations, Oren talks about practical ways leaders can rebuild trust, set clearer goals, and make collaboration feel less like a turf war. Finally, Oren shares sound advice about the evolution of artificial intelligence and why leaders should stay cautious.
What you’ll learn:
- How to build KPI alignment without losing team autonomy
- Why strategic clarity at the C-suite level drives better collaboration
- The real reason AI adoption stalls and how to respond with realism
Things to listen for:
(00:00) Why personal brand is reshaping how companies build influence
(01:01) What truly motivates your team and how to spot the difference
(01:54) How misaligned KPIs quietly sabotage growth
(02:48) When physical office layouts create invisible barriers
(04:42) A proven method for aligning KPIs across departments
(06:37) Why sales-led and marketing-led cultures clash
(07:40) Common traits of top-performing leaders
(08:49) Where AI is actually improving marketing workflows today
(09:55) What most AI tools get wrong and how to train your team wisely
(11:05) A career mistake that taught the danger of borrowed platforms
(12:06) Mindset shifts for B2B leaders
(14:51) What we learned from Oren
Resources:
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