ОБ ЭТОМ ЭПИЗОДЕ
For years, attribution has been treated like the ultimate source of truth in marketing and RevOps. But what if most of it is… wrong? 📊 In this episode, Maarten and Stjepan dig into one of the most misunderstood (and misused) areas in RevOps: attribution. From misleading dashboards to overengineered models, they break down why attribution often tells an incomplete story, and what you should actually do with it.
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Most HubSpot portals do not fall apart all at once. They just get harder to manage over time.
In this 12th episode, Maarten and Stjepan walk through how to audit a HubSpot portal without disrupting what’s already working. They start with revenue motion and data structure, then move into reviewing…
For a long time, the myth was that HubSpot was "so easy you didn't need an admin." But today, we know that couldn't be further from the truth. 🛠️
In this special episode, Maarten and Stjepan sit down with the legendary HubSpot Evangelist, Kyle Jepson. We dive deep into the evolution of the HubSpot…
We’ve seen a lot of CRM setups over the years. Some great. Some… not so much.
In this episode, Maarten and Stjepan break down some of the worst RevOps and CRM setups they’ve seen in the wild, plus the setups that actually work and why.
What we cover:
✔️ How CRMs fall apart when everyone can creat…
If your RevOps team has become the company catch-all for unstructured requests, burnout is inevitable.
In Episode 13 of The RevOps Loop, Maarten and Stjepan share how to stop playing whack-a-mole and start building real governance. We talk about defining ownership, using AI to speed up documentati…
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