ОБ ЭТОМ ЭПИЗОДЕ
Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy?
That is the question we're talking about in today's episode.
This week I've got a series of short special episodes.
Do let me know whether you prefer them or find them less useful on Twitter @thatprchap or Richard Midson on LinkedIn
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
Do you think they ever really cancelled Jimmy Kimmel?
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Here’s what happened:-
- Jimmy Kimmel made comments about Charlie Kirk.
- Backlash exploded.
- His show was pulled “indefinitely”.
- The funeral went ahead.
- K…
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"Advertising Value Equivalents" are supposed to be dead, yet CFOs keep asking for them. Meanwhile, clients want backlinks, CMOs want digital metrics, and AI is rewriting the measurement rulebook daily.
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“I never planned to become a campaigner…”
That’s what George told me.
He’s a sports reporter. A good one.
But then he tragically lost six-week-old baby.
And suddenly, George found himself in the national media pushing for change.
Today I sat down with him — to not only learn his story but also t…
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