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Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! You've checked your reports and noticed the numbers don't match. Meta Ads reports one number. Google Analytics reports another. So which one is correct? In this episode, we unpack attribution mo…
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! A great ad can generate clicks. A fast landing page helps generate customers. In this episode, we discuss the impact of page speed on campaign performance and why slow websites often lead to was…
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! UTM parameters aren't the most exciting topic in digital marketing, but they're one of the most important. In this episode, we explain how proper campaign tagging helps marketers understand wher…
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! Most marketers focus on targeting, creatives, and budgets when launching a campaign. But what if the real problem starts long before your ads go live? In this episode, we explore why accurate co…
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