ОБ ЭТОМ ЭПИЗОДЕ
In this episode of The Next Decision, Rob Le Piane, Chief Product Officer at Altrata, joins host Jarie Bolander to uncover the critical role of product marketing—and why most B2B teams overlook it.
We explore:
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How misalignment between product, marketing, and sales slows momentum
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Why product marketing should be a strategic linchpin, not a support role
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What “message-market fit” means—and how to get it right
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Practical ways to build shared OKRs and cross-functional GTM alignment
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In this episode of The Next Decision, Sal Fuentes sits down with Tony Uphoff, CEO of Pipeline360, to break down the forces reshaping B2B growth heading into 2026.
Tony shares why AI is creating a widening gap between high- and low-performing teams, how brand and demand are finally converging, and …
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Topics covered:
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In this episode of The Next Decision, Santosh Sharan, Co-Founder and CEO of Zeeb.ai, joins Jarie Bolander, General Mana…
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