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Do your customers know that you’re still in business? Have you actually communicated to them that you’re in operation? Paul Kiesche, President & Creative Director at Aviate Creative, urges manufacturers to assume customers don’t know the status of their businesses. Then, reach out on a persona…
When it’s because of Iron Man, it’s awesome. Buildings coming down in fiery explosions! Ok, but no one’s popping popcorn over the catastrophes that occur when PMV isn’t being practiced (unless you’re a horrible person). That’s why we have Recommended Practice 578. It’s designed specifically to p…
It’s easy for manufacturing professionals (including myself) to gravitate to the old adage, “If it ain’t broke, don’t fix it.” However, when it comes to spark OES versus laser OES technology, I lean towards the latter. In this #MastersofPMI episode, I break down the differences between the old (s…
Your C-Players aren’t actually low-performers.  The problem is probably you. Either they’re in the wrong seat or you’ve missed their true talents.  It’s a problem Nancy Solomon, CEO & Founder of The Leadership Incubator, sees a lot helping her clients solve their people problems. And it’s s…
In 2014, the average company had six competitors. In 2019, the average company had 54 competitors. (HubSpot) Maybe your product or service has really cool features. But if you’re not prioritizing great customer experience, the rest isn’t going to matter. HubSpot and Inbound guru, Dan Tyre, shares…
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