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What happens when the biggest moments of an artist’s career happen back-to-back? UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and Karol G’s road to headlining Coachella. JBeau breaks down the logistics of preparing a Super Bowl halftime show in the m…
Spotify data can tell you when to spend and when to wait. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about music marketing budgets, release strategy, and scaling songs with real audience signals. Instead of throwing money at every record…
ManyChat is making direct-to-fan marketing feel a lot more personal. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers can use Instagram DM automation, voice memo-style messages, Lightreel research, and CRM strategy to build stronger fan relationships. Nick…
What does it actually take to build a global superstar? UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions powering some of music’s biggest careers. From Bad Bunny’s historic Grammy-to-Super Bowl week to Karol G…
Fan pages changed music marketing. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released. Nick explains how to test content like a marketer without losing the creative instinct: chan…
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