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What does it actually take to build a global superstar? UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions powering some of music’s biggest careers. From Bad Bunny’s historic Grammy-to-Super Bowl week to Karol G…
Most artists don’t have a content problem. They have a fan-building problem. In this episode of The Manager’s Playbook, Mauricio Ruiz sits back down with Nick Ruffalo, SVP of Audience Engagement at Big Loud, to break down the biggest mistake artists and teams are making in modern music marketing. N…
Fan pages changed music marketing. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released. Nick explains how to test content like a marketer without losing the creative instinct: chan…
Spotify data can tell you when to spend and when to wait. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers should think about music marketing budgets, release strategy, and scaling songs with real audience signals. Instead of throwing money at every record…
ManyChat is making direct-to-fan marketing feel a lot more personal. In this clip from The Manager’s Playbook, Nick Ruffalo breaks down how artists and managers can use Instagram DM automation, voice memo-style messages, Lightreel research, and CRM strategy to build stronger fan relationships. Nick…
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