28 августа 2026 г.

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Yamaha Fixes The Problem Before There Is One

On Episode 125 of the Lowdown Radio Show, Motorcycle Global's Michael Uhlarik tells us about the quiet revolution taking place within Yamaha. Unlike certain American motorcycle manufacturers, Yamaha wasn’t bleeding cash or mired in a crisis of confidence. Yamaha makes money. And yet the CEO for the world’s second-largest motorcycle manufacturer envisioned a day when the wellbeing of the company could be at risk. Is this the sign of a millennial mastermind (the new CEO is in his 40s) or is it paranoia brought on by the instability of the tumultuous world in which we live? You be the judge. But remember this: American taxpayers were spared the weight of billions in dollars in loans because one domestic automotive CEO had the foresight to do exactly what Yamaha’s boss is doing right now.

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