ОБ ЭТОМ ЭПИЗОДЕ
Guest: Ashley Dodge, VP of Community at Copado
In this episode, Ashley discusses:
- How she came to lead Community for such a technical company without a technical background
- Her team’s quick pivot from support programming to a virtual online community and academy during the COVID pandemic
- How her team created programming to build relationships and engagement retroactively after membership grew overnight
- Copado’s community-led conference that highlights the work and wins of their members
- The unexpected success of the community’s Testing Buddies program
- How measurement expanded from education metrics to cost-reduction and revenue-related metrics.
Additional Links:
- Follow Copado on LinkedIn
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ПОИСК ПРОШЛЫХ ЭПИЗОДОВ
Искать прошлые эпизоды The Community-Led Growth Show.
ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
Guest: Tali Leibowitz, Head of Community at Agave Health
In this episode, Tali talks about:
Determining where to hire and what to hire for (spoiler alert: soft skills!)
Hiring and managing from non-traditional Community Management backgrounds
Unbiased hiring methods
Balancing persona…
Guest: Evan Hamilton, Director of Community at HubSpot
In this episode, Evan chats about:
Assessing career opportunities for Community professionals growing in seniority
Determining whether a Community role’s compensation range and package are fair
The SPACES model for measuring progra…
Guest: Emily Lonetto, Director of Community at Webflow
In this episode, Emily opens up about:
Why Webflow set aside $10 Million for their Community Grants Program
How they track value in a way that promotes ongoing investment in grants and some of their biggest wins
How the Webflow comm…
Guest: Mark Kilens, CMO at Airmeet (at the time of the recording)
In this episode, Mark shares:
What the term “event-led” really means
The many forms events can take: user groups, webinars, etc.
Why events are one of the most impactful methods of marketing
Some examples of organizati…
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ИЗМЕНИТЬ
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