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Gen Z doesn’t always start with a shopping list. Discovery can begin while scrolling, as creator content and culture shape what consumers want to learn about and try. In this episode, Ben Galvin, who leads U.S. omnichannel retail sales and eCommerce for Monster Energy, explains how the brand approaches TikTok Shop as a place for discovery and product research, as well as checkout.
Ben shares how Monster is building Flirt and Storm on TikTok Shop, why product education and authentic creator content matter, and how social discovery can connect with in-store and online retail. The conversation explores a shift from capturing demand to creating it, while helping consumers find products wherever they choose to shop.
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In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce shifts brands should be watching:
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Why Prime Day moving …
In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce topics brands should have on their radar right now. Listen in for insights on who is absorbing the cost of ever-faster fulfillment, what California’s case against Amazon could mean …
Today’s shoppers bounce between retailers, channels, and missions, but they still expect brands to understand what they need. In this episode, Emma sits down with Tiffany Tan, Head of eComm Growth Accelerator at Clorox, to talk about how Clorox is striving toward 1:1, personalized marketing, the da…
Disruption is a familiar force in retail, yet many brands still struggle to plan ahead. In this conversation, Emma and Doug Koontz, Senior Director of retail Insights, unpack Flywheel Retail Insights’ annual Future Retail Disruption report and what it means for brands planning for 2026 and beyond. …
Jon Gibs, Group Director, Media Insights and Measurement, Walmart Connect joins the show to explore how full-funnel measurement is evolving from attribution to creative effectiveness, and what it takes to turn fragmented signals into a clearer picture of business impact. With a unique vantage point…
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