ОБ ЭТОМ ЭПИЗОДЕ
You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been around almost as long as commerce itself. We explore why businesses use it, how it affects customers, and when it actually works best.
Marco is Professor of Marketing at Esade, a global business school based in Barcelona.
английский
США
РАСШИФРОВКА 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
ПОИСК ПРОШЛЫХ ЭПИЗОДОВ
Искать прошлые эпизоды The Cambridge Marketing Podcast.
ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
In this episode, Dr Glyn Cartwright shares insights on strategic management for small and medium-sized enterprises, emphasising long-term relationships, clear business purpose, and practical planning. Discover how to build trust, define your organisation and plan effectively to succeed as an entrep…
Ever considered how a Corporate Responsibility and Sustainability Practitioner Apprenticeship could reshape your career or future-proof your organisation?
In this episode, Kiran Kapur explores the practical, commercial, and operational realities of the role alongside Cambridge Marketing College t…
In this episode of the Marketers' Toolkit - it's all things P.
Kiran Kapur and Charles Nixon explore the intricacies of marketing strategies, focusing on pain points, personas and positioning.
In this episode of The Marketers' Toolkit, Kiran and Charles explore the resurgence of QR codes, the differences between Qualitative and Quantitative market research, and the importance of asking the right Questions internally and externally to improve business and career growth.
Ben Rees shares insights on how authenticity, brand consistency and a strategic use of AI can help businesses stand out in an AI-driven world.
Discover practical tips on building a strong "prior", leveraging in-person events and maintaining brand coherence across channels.
Find out more about Ben…
Отказ от ответственности: Подкаст и иллюстрации, встроенные в эту страницу, взяты из LightBlueMedia, который является собственностью его владельца и не связан или не одобрен Listen Notes, Inc.
ИЗМЕНИТЬ
Спасибо, что помогаете поддерживать базу подкастов актуальной.
