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Social Media (What Actually Works?)

Everyone's posting. What's actually landing? This week we're asking what moves a student versus what's just noise we're all making at each other ... the polish-versus-authenticity question, who should be holding the account, and whether anyone under 18 cares when a building was built. Influencer …
Every email you send lands at somebody's kitchen table. This week: what parents are actually worried about underneath the questions they ask, how much of the conversation is really about money, and why more communication often makes families feel less steady rather than more. Influencer guest: La…

Partner Series - Custom Viewbook

A special episode with Custom Viewbook. Most of us are still guessing at the top of the funnel. Sarah Ailes walks us through what a student actually experiences in the four minutes after they click, what lands in the admissions office, and why an inquiry form with an immediate payoff behaves differ…

The Secret Roundtables

More on the secret roundtables — this time, what's actually going to be discussed. Megan Cooley on email marketing: what happens when nobody has time to think strategically about what they're sending, and where the gaps in the nurture sequence tend to sit. Teege on staff morale and enrollment succe…

Calls & Texts (What Actually Works?)

Students don't want to talk on the phone. Or do they? This week: what actually lands in a call or a text, when outreach tips from helpful into intrusive, and why a growing number of students assume your text was sent by a robot. Influencer guest: Megan Ryan Finegan, Senior Associate Director of C…
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