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Bread makers don't knead dough the way a human baker does. They get to the same result via a completely different route — and that turns out to be a pretty good map for what's actually happening with AI right now. We start with brioche, end up in a crisis of professional tacit knowledge, and find a…
More apps are shipping to the app stores, but the same number of apps are getting downloaded. In this one we're pushing a pram round Bournemouth with a one-month-old and making sense of the current AI moment — from the slop machine that online advertising has become to why the big frontier model b…
Xerox PARC famously invented the mouse, the graphical user interface, and the printer — then watched Steve Jobs walk off with all of it. The usual lesson: silly management didn't recognise what they had. The actual lesson is more useful ... and more uncomfortable for innovator types. Sit in your be…

147: The taco shop gambit

What does a six-year-old cartoon dog have to do with a maverick fighter pilot's theory of strategy? In this one we feel our way through two theories of how humans create knowledge — David Deutsch's collaborative "Taking Children Seriously" and John Boyd's adversarial OODA loop — and discover that B…
What do you do if Strategy Doesn't Exist? Tom and Corissa have built a strategy consultancy and they're here to tell you that strategy doesn't exist. At least, not in the way everyone sells it — and probably not in the way you've been trying to do it. This one was sparked by a recent episode from f…
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