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Using Archetypes to understand brand behavior is fantastic! This is a very structured way to understand how brands work. Agencies and creatives who attempt to leverage the psychological power of archetypes to fuel branding, strategy, and creative endeavors usually fall into multiple traps from mis…
Let's talk about Blockchain, NFT, Metaverse, and Branding with Laura Petersen, entrepreneur, podcaster, and bestselling author, and Raj Khatar, entrepreneur, and prolific NFT collector. Please find us on Spotify, IHeart Radio, and Apple Podcast! Follow us on our YouTube Channel!
What’s Up, Branders? Do you know Maria Brasil? Well, you should! Maria is an International branding powerhouse and I’m in awe of her charisma, smarts, and dedication to building brands. As a former TEDx speaker, she is on a mission to construct brands that manifest the essence and uniqueness of ea…
I sat down this past week, week with Rob Myerson from Heirloom agency to discuss his latest book designing brand identity with the great and late Alina Wheeler. We also chatted about brand naming the state of branding in 2024 and beyond and really his journey from from being a friend of Alina's to…
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