ОБ ЭТОМ ЭПИЗОДЕ
Welcome to a very special episode! While you usually hear them leading the conversation, today we're thrilled to turn the tables as we welcome our esteemed co-hosts, Daniel Trabucchi and Tommaso Buganza, to the guest chair. They're here to share profound insights from their groundbreaking new book, The Digital Phoenix Effect: How Legacy Companies Can Lead the Platform Revolution Without Burning Everything Down.
In this conversation, Daniel and Tommaso reveal how established companies, often seen as 'legacy' businesses, can ingeniously leverage their existing strengths and assets to not just survive, but truly thrive in our platform-dominated economy. They'll challenge the notion that transformation means mimicking tech giants, instead offering a powerful framework for 'platform thinking' that sparks regeneration from within. We dive into how this approach can tackle some of the most pressing systemic challenges of our time, from digital transformation and climate change to ESG compliance. Get ready to discover how traditional businesses can become 'digital phoenixes,' reimagining value creation and activating their latent power through strategic platform adoption. This episode is packed with practical wisdom from two of the leading voices in business innovation, offering a roadmap for relevance and growth in the years to come.
Find their books here:
The Digital Phoenix Effect: How Legacy Companies Can Lead the Platform Revolution Without Burning Everything Down by Daniel Trabucchi and Tommaso Buganza: Link to Google Books for The Digital Phoenix Effect (Check Amazon or other major retailers for direct purchase link if available)
Platform Thinking: Read the past. Write the future. by Daniel Trabucchi and Tommaso Buganza: Link to Barnes & Noble for Platform Thinking (Also available on Goodreads)
