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Should You Use a VSL on Your Subscription Box Website?
Would a video sales letter help you get more subscribers, or would it add another step between your visitors and the checkout?
In this episode of *Subscription Box Answers*, I explain why VSLs are common for coaching, digital products and services, but less common for subscription boxes. I share why I’ve never felt BusterBox needed one, what I’d focus on first when building a sales page, and when a video could be worth testing.
If you’re thinking about adding a VSL to your website, this episode will help you decide whether it’s the right next move for your box.
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
To build a successful business, you need one thing above all else...
A way to acquire customers that's repeatable, profitable, and scalable.
That's the real secret.
Without it, your business will always struggle to grow, no matter how good your product is.
In today's episode, I break…
Are cheap leads actually helping your subscription box grow… or are they quietly wasting your money?
In this episode of Subscription Box Answers, we’re talking about one of the biggest mistakes I see subscription box owners make when running Facebook and Instagram ads.
They launch a lead campaign, …
In This Episode, I'll show you how we used cultural moments like the World Cup to make the exact same subscription feel fresh and relevant, without changing the core offer. You'll also learn how to apply the same strategy to events like Wimbledon, Fashion Week, Christmas and more, so you …
If I lost everything tomorrow and had to start a brand-new subscription box business from scratch, what would I do?
In this episode, I break down exactly how I’d approach it in 2026, from choosing the right niche and creating the offer to getting those first subscribers and building something that …
Q4 is fast approaching... and for most subscription box businesses, it's the biggest opportunity of the year.
This is where you'll make the most money, but only if you prepare properly.
In today's episode, I share exactly what you need to do right now to put yourself in the best poss…
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