ОБ ЭТОМ ЭПИЗОДЕ
## This Week's Theme: Content Creation
Week 4 dives into the craft of creating content that connects, resonates, and respects your audience. From navigating cultural sensitivities in design to choosing between polish and speed, this week tackles the practical questions every brand creator faces.
## What to Expect This Week
- **William Hardaway** on how cultural appropriation plays a role in the fashion and design industry
- **Mo Ismail** on how to come up with content topics that incite belongingness and social connection
- **Marc Gutman** on whether there is a right and wrong way to tell a story on social media
- **Mo Ismail** on what matters most: video quality, content quality, or speed to publish
## About Strategize This
Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.
Week 4 dives into the craft of creating content that connects, resonates, and respects your audience. From navigating cultural sensitivities in design to choosing between polish and speed, this week tackles the practical questions every brand creator faces.
## What to Expect This Week
- **William Hardaway** on how cultural appropriation plays a role in the fashion and design industry
- **Mo Ismail** on how to come up with content topics that incite belongingness and social connection
- **Marc Gutman** on whether there is a right and wrong way to tell a story on social media
- **Mo Ismail** on what matters most: video quality, content quality, or speed to publish
## About Strategize This
Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.
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## In This Episode
Marc Gutman returns to discuss how storytelling transforms a brand's social media presence. He argues that the real conversation is happening on social — not on TV or websites — and brands that only talk about themselves become a bore. Marc draws parallels between brands and peo…
## In This Episode
Marc Gutman, Chief Strategist at Wild Story, draws on his Hollywood training and mentorship under screenwriting coach Robert McKee to break down what makes a great story. He explains the classic three-act structure — inciting incident, a flawed but likable hero, the distinction …
## In This Episode
Manja Horner breaks down the two fundamental approaches to online course delivery: synchronous and asynchronous learning. She walks through the strengths of each model — live group sessions for discussion and skills practice, coaching for one-on-one development, and self-paced a…
## In This Episode
William Hardaway tackles the gap between brands claiming to be inclusive and actually demonstrating it. He argues that true diversity storytelling means letting people tell their own stories unfiltered — not manufacturing narratives for them. Will uses the Nike and Colin Kaepern…
## In This Episode
Mo Ismail shares his step-by-step workflow for creating compelling short-form video content on platforms like Instagram Reels and TikTok. Rather than trying to tell a complete story in 15 seconds, Mo advocates for identifying the single most potent "punchline" of your learning o…
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