ОБ ЭТОМ ЭПИЗОДЕ
Today in the business of podcasting:
- Right Side Up and Sounds Profitable host a free webinar on October 28 about how AI chatbots are changing podcast ad discovery and measurement. It draws on new LLM data from The Podcast Landscape 2026.
- IAB Tech Lab finalizes its Podcast Technical Measurement Guidelines v2.3, which clarify download and ad-delivery measurement for audio and video podcasts. CoHost is the first hosting company certified under the new version.
- Spotify expands audiobooks from 22 markets to more than 180 by the end of 2026, after its Audiobooks+ add-on passed one million subscribers and $100 million in annual recurring revenue.
- Political ad spending for the 2025-26 cycle tops $10 billion as House races drive local demand. New Sounds Profitable research finds one in four likely voters who consume podcasts monthly could be swayed by a candidate’s podcast appearance.
- MIDiA Research counts nearly a billion monthly podcast platform users worldwide. YouTube leads with a 32% share, and YouTube and Spotify together hold half of the global market.
- The Golden Globes reveal the 30 podcasts eligible for Best Podcast at the 84th ceremony, with 11 new shows joining the list ahead of the December 7 nominations.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
This week in the business of podcasting:
Tom Webster breaks out the politics chapter of The Podcast Landscape 2026, a survey of 5,473 U.S. adults, covering how the podcast audience leans and whether a politician’s podcast appearance could sway midterm voters.
Amplifi Media’s Steve Goldstein shares…
Today in the business of podcasting:
Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
A Wondery and SmithGeiger study of 3,000 U.S. adults finds 8…
Today in the business of podcasting:
Spotify has unveiled Memberships, letting creators offer exclusive content and community perks for a fee, with creators keeping 90% of earnings and shows needing 100 consumption hours, 100 listeners or viewers and three episodes to qualify.
Bumper released a fr…
Today in the business of podcasting:
The Podcast Study 2026 from Strategic Solutions Research and Point-To-Point Marketing finds new revenue opportunities beyond the traditional podcast ad. Nearly half of the 1,205 U.S. podcast consumers surveyed would join a free VIP club, and 46.7% have bought m…
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