ОБ ЭТОМ ЭПИЗОДЕ
Our podcast guest this week has a front-row seat to the future of building product sales. Beth talked with Josh Ruff from Roomvo about how manufacturers can make the online and in-store sales experience more seamless for customers — but check out the full episode for some predictions about the future of building materials and product samples.
Josh is the VP of revenue for Roomvo, a product visualization tool that’s delivering data and sales insights to the building materials brands that use it. We talked with him about how today’s manufacturers can take full advantage of visualization for their business.
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
This week’s episode is a little different. Instead of a guest interview, Beth shares a field report from IBS 2026 in Orlando — breaking down what actually stood out on the show floor.
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In this episode of Smarter Building Materials Marketing, Beth …
AI is quickly changing how product imagery gets created, edited, and personalized in building materials. In this episode of Smarter Building Materials Marketing, Beth and Zach talk with Greg Weyman, Founder and Managing Partner at MarketThrive, about how manufacturers are blending AI and CGI to bui…
Acoustic products are technical, customizable, and often overlooked in commercial construction. So how does a manufacturer stand out in a category where performance matters more than aesthetics and complexity can overwhelm buyers?
On this episode of Smarter Building Materials Marketing, Beth tal…
Trade shows are one of the biggest line items in a building products marketing budget, but too many manufacturers treat their booths like product showrooms instead of experiences.
On this episode of Smarter Building Materials Marketing, Beth talks with Shaun Jennings, Senior Marketing Communicati…
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