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In this episode of Skip the Queue, Andy Povey is joined by Anna Warnecke, CEO of Kynren in Bishop Auckland - an attraction that doesn't really look like anything else in the UK.
Kynren began in 2016 as an open-air night show telling 2,000 years of English history on a seven-and-a-half-acre stage, performed by a cast and crew of a thousand local volunteers, and built as part of a wider mission to regenerate a County Durham market town.
This July, it went a step further and opened Kynren - The Storied Lands, a daytime park built entirely around live shows and immersive experiences rather than rides.
They talk about what changes when your product is performance rather than throughput, what an experience-led attraction can teach a traditional operated site, and what the first few weeks of a brand new park have really been like.
This episode is part of Skip the Queue’s mini-series celebrating 90 years of BALPPA, looking at the people and businesses shaping the UK attractions industry.
Show references:
Anna Warnecke — CEO, Kynren
Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey.
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Credits:
Written by Laura Baxter (YourCMO)
Edited by Steve Folland
Produced by Emily Burrows and Sami Entwistle (Plaster)
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