ОБ ЭТОМ ЭПИЗОДЕ
Every so often I talk with a chiropractor who's panicking about the competition. Maybe a new chiropractor opened up down the road, a new clinic moved into town, or the busiest chiropractor in the area is cutting corners or doing things that are less than honest. All of that can be true and frustrating. But obsessing over it won't grow your chiropractic practice, and it might actually be making things worse.
This is a short episode, more of a mental reset for chiropractors who are struggling with the environment they're practicing in. It came from a client of mine who has high integrity, is really good at the craft, and has become consumed by what the other chiropractors in town are doing. I get it. But when you focus on your opponent instead of your own practice, you lose twice: you stop improving, and you drain the emotional energy you need to attract patients.
I talk about the famous Michael Phelps photo where the swimmer next to him is looking over at Phelps instead of the finish line, and why that's such a good picture of what competition-focused thinking does to a chiropractor. I also share my own hardest year in practice. It was my ninth year, I had the marketing knowledge and the momentum, and the practice still struggled because of what I was going through personally. When you're carrying that kind of emotional weight, people can feel it, and it pushes them away.
The better path is figuring out why patients would choose you over every other chiropractor in your area. If you don't have a superpower, people will choose you because you're close, cheap, or both. I cover how to find the overlap of opportunity, interest, and talent in your chiropractic marketing, why the busy chiropractor down the road might simply be riding momentum, and what my two year old has taught me about failure and growth.
Give people a reason to come to you, and stop worrying about why they shouldn't go to someone else.
Topics Covered:
- Why chiropractors panic about competition, new clinics, and dishonest competitors
- How obsessing over other chiropractors drains your energy and your practice
- Why would patients choose you over another chiropractor in your area?
- Finding your superpower so you're not competing only on price and convenience
- The Michael Phelps photo and focusing on the finish line instead of your opponent
- My hardest year in practice and how emotional strain affects patient attraction
- Choosing chiropractic marketing methods that fit your strengths and interests
- How momentum helps established chiropractors and why new practices don't have it yet
- Failure, growth, and why it's impossible to improve without struggling
- Giving patients a reason to choose your chiropractic practice
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