ОБ ЭТОМ ЭПИЗОДЕ
In this episode about BeReal, Jeff and Mike talk about bringing back MySpace features, Casey Neistat’s Beme experiment, and Gen Z’s future social media platforms.
Episode 108: BeReal, Explained
[01:20] BeReal is french - so how do actually pronounce the name?
[02:15] What is BeReal (hint: daily un-curated photos!)
[03:41] Mike’s first share is of us podcasting!
[04:32] BeReal’s business model (hint: it’s eyeballs!) and how US advertising is close to a zero-sum game
[06:59] YouTuber Casey Neistat’s Beme social media experiment and Mike’s fanboying of Casey
[10:00] The History of BeReal and staying power compared to ClubHouse
[14:30] Trends in gen z, is there an anti-aesthetic for Social Media? H/T to @buffalobills social media
[15:30] Who is BeReal for - rejecting perfection, and chasing the high for perfect lighting, 100s of photos, and ‘influencer’ culture. Plus the mental health toll.
[16:40] The Q4 2022 fall of social media market caps and how @homedepot is now more valuable (or similarly valued) as Meta/Facebook
[18:20] What will be Gen Z’s social media platform of choice?
[21:30] Mike pressuring his parents to buy nerf guns
[23:20] ProdEx scores: Mike 3.8 stars and Jeff 3.95 out of 5
[25:30] Season 2 is coming next year! Let us know who you’d like to hear us interview on the podcast!
