ОБ ЭТОМ ЭПИЗОДЕ
Fifteen years ago, McKinsey found that need-based segmentation was the strongest predictor of consumer behavior. But arts organizations never adopted it. This episode breaks down why that matters now—and what's finally changing.
Subscribe to learn what's next: cultureforhire.com/subscribe
Download the Value Proposition Playbook: cultureforhire.com/playbook
английский
США
РАСШИФРОВКА 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
ПОИСК ПРОШЛЫХ ЭПИЗОДОВ
Искать прошлые эпизоды PIVOT: Customer-first strategies to unlock growth at your arts organization.
ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
In this episode you'll hear from Bourby Webster, founder of the Perth Symphony Orchestra, on how the PSO has redefined their purpose and reinvented the audience experience. The result? The PSO has rapidly become one of the largest arts organizations in Western Australia, regularly performing to cap…
You've heard me say this over and over: To reclaim its relevance and rebuild its audiences, the arts sector must pivot to an approach that centers the customer.
If you've been wondering, "But what does this actually look like in real life?" this episode is for you.
It's a hot-off-the-press brand …
In this episode you'll hear from Emily Isaacson, founder of Portland's Classical Uprising, about how her org is rethinking what classical music concerts should be in 2022, with a tenacious focus on community and approachability. We'll be exploring these ideas through the lens of Priya Parker's The …
Join me for an inspiring conversation about rebuilding audiences and growing relevance with Holly Mulcahy, arts innovator and violinist extraordinaire. We talk about embracing the Outsider's perspective, growing emotional bonds to your organization by creating community, and a signature drink calle…
Juilliard-trained pianist and board-certified music therapist Renate Rohlfing is passionate about creating projects that use musical and creative resources to solve challenges, process grief, enhance connections and empower communities affected by violence.
In this episode you'll learn about how …
Отказ от ответственности: Подкаст и иллюстрации, встроенные в эту страницу, взяты из Ruth Hartt, который является собственностью его владельца и не связан или не одобрен Listen Notes, Inc.
ИЗМЕНИТЬ
Спасибо, что помогаете поддерживать базу подкастов актуальной.
