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Structuring Successful Storytelling
Applying insights from the SUCCES framework.
There are as many frameworks for storytelling as there are stories to tell. We enjoy sharing “the SUCCES framework” from Chip and Dan Heath (from their phenomenal book Made to Stick, Random House, 2007), but there is not one framework that rules them all. However, a framework of some sort is non-negotiable.
Brock Anderson is Vice President of Content and Shelley Komoszewski is Vice President of Strategic Engagement for Sightline, a ministry of Cru. Sightline exists to cut through cultural confusion, so people see Jesus clearly. Connect with the ministry at sightlineministry.org
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Stewards of the Story
Every ministry inherits a story it didn’t start. How we tell it is our stewardship.
Our ministries have stories of calling, sacrifice, failure, provision, and faithfulness. Telling our stories well is more than a communication technique. It’s part of caring for what God has en…
Do Donors Know Their Role in Your Story?
It is vital for flourishing in fundraising.
What if your fundraising problem is actually a storytelling problem? Do your donors truly feel connected to the mission? Do they understand how their giving directly impacts hearts, lives, and eternities? Most impo…
Equipping All-In Staff Teams
The power of being all-in with time, talent, and treasure
Equipping staff teams for excellence requires more than tactical training; it demands a cultural shift where generosity becomes the norm. Time, talent, and treasure are the three pillars of this commitment, eac…
Can You Tell Your Ministry’s Story?
What Pray.com is learning about using AI to serve, not replace, the storyteller.
We built a system we call Pray Production Studio, a pipeline that uses AI tools to move a biblical story from written script to finished video far faster than a traditional workflow …
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