00:00:02Introduction to Etail West
00:04:16Introducing Peak 28: REI's Strategic Vision
00:07:13Investing in Retail Fundamentals Post-Covid
00:10:38Investing in Culture and Technology at REI
00:15:16The Future of AI at REI
ОБ ЭТОМ ЭПИЗОДЕ
Omni Talk Retail is live from eTail West 2026 with coverage powered by NetElixir.
In this interview, Anne Mezzenga speaks with Kristin Shane, Chief Merchandising Officer at REI, about the company’s three year “Peak 28: Ascending Together” strategy and what it means for the future of specialty retail.
Kristin shares how REI is putting the customer at the center through a differentiated service model powered by its Green Vests, a culturally leading assortment designed to inspire progression into new outdoor activities, and renewed investment in retail fundamentals.
The conversation also dives into:
- How REI is approaching AI as a workforce enablement tool, led jointly by the Chief People Officer and Chief Technology Officer
- Why agility matters more than ever in today’s tech environment
- The challenge and opportunity of partnering with brands that are also direct-to-consumer competitors
- Building a culture centered on being connected, focused, and trailblazing
- What customers can expect from REI in 2026, including new partnerships and expanded experiential assortment
A thoughtful discussion on values driven retail, culture as strategy, and what modern merchandising leadership looks like in an AI era.
#eTailWest #RetailLeadership #Merchandising #AIinRetail #SpecialtyRetail #OmniTalk #RetailStrategy
This podcast uses the following third-party services for analysis:
Podcorn - https://podcorn.com/privacy
английский
США
ПОКАЗАТЬ ЗАМЕТКИ 🔗
РАСШИФРОВКА 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
ПОИСК ПРОШЛЫХ ЭПИЗОДОВ
Искать прошлые эпизоды Omni Talk Retail.
ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
Halloween is right around the corner, and Chris Walton and Jenn Hahn are tackling the questions that REALLY matter. What's the best and worst Halloween candy? What was Chris's most memorable costume? Is Target's Shabby Chic comeback worth celebrating? And when is it officially acceptable to start p…
Amazon's October Prime Big Deal Days helped drive $9.86 billion in U.S. online sales across retailers, up from $9.09 billion last year. Shoppers took advantage of discounts on electronics and everyday essentials, while more than a third of Amazon shoppers said they had already completed at least ha…
Welcome to Omni Talk's Retail Daily Minute, sponsored by ZenlineAI and Mirakl.
In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:
Amazon closes its grocery partner storefronts on Amazon.com and pushes grocers toward Lockers, co-location and AWS.
ALDI promises a Thanksgiving dinner…
How will changing SNAP regulations impact grocers and CPG brands, and how can retailers maintain compliance without risking revenue? In this edition of 5 Insightful Minutes, Sifter’s Vice President of Sales and Business Development, Kevin Billings, joins Omni Talk’s Ben Miller to break down the lat…
Walmart is launching Express Pickup, allowing customers to place curbside orders through its app and pick them up in as little as one hour. The service is already available at 500 stores, with a nationwide rollout planned ahead of Thanksgiving, and Walmart+ members can use it at no additional fee.
…
Отказ от ответственности: Подкаст и иллюстрации, встроенные в эту страницу, взяты из Omni Talk Retail, который является собственностью его владельца и не связан или не одобрен Listen Notes, Inc.
ИЗМЕНИТЬ
Спасибо, что помогаете поддерживать базу подкастов актуальной.
