ОБ ЭТОМ ЭПИЗОДЕ
Shopify keeps telling you a new theme version is available, but should you actually update? Leighton and Patrick break down when to update your Shopify theme, when to switch to a new one, and when leaving it alone is the smarter (and cheaper) move.
Links Mentioned
- Shopify Theme Store: https://themes.shopify.com
- Ilana's JSON-LD for SEO (structured data app): https://apps.shopify.com/json-ld-for-seo
- Theme Updater & Backups by Out of the Sandbox: https://apps.shopify.com/theme-updater-by-out-of-the-sandbox
- Google PageSpeed Insights: https://pagespeed.web.dev
Chapters
- 0:00 Intro
- 0:29 Adjust or start over?
- 2:21 Two real client examples
- 3:59 Cost, effort & maintainability
- 6:31 Where store owners should start
- 10:29 Custom work traps
- 11:58 Speed & SEO surprises
- 13:52 Protecting your nav & links
- 16:42 What if your traffic tanks?
- 19:21 The cost of playing it safe
- 20:25 How to approach the decision
- 21:51 The Online Store 2.0 cutoff
- 24:03 Finding the right theme
- 27:22 Testing before you commit
- 29:59 To update or not to update?
- 33:18 Wrapping Up
Book a Call
- Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
- Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast
Work With Us
- Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
- Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io
You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.
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