ОБ ЭТОМ ЭПИЗОДЕ
Major League Baseball is a leader in sports technology and innovation. In this episode, Chris Marinak, Chief Operations & Strategy Officer at MLB, takes us inside the league’s evolving approach to tech.
You’ll hear about their groundbreaking partnerships with Apple and Google, their use of AI, data analytics, AND streaming advancements to enhance the fan experience.
Chris also shares insights on how MLB is using technology to engage younger fans, improve media distribution, and expand globally. Recent rule changes even lead to one of the most successful attendance surges in decades!
In this episode, you’ll hear:
- How MLB is using generative AI to automate content translation for international fans and personalize the MLB app experience
- The role of partnerships with Apple, Google, and Adobe in shaping the league’s technology strategy
- Why rule changes, like pitch clocks and bigger bases, are revitalizing fan interest and increasing attendance
- Why MLB invests in first-party fan data and what it means for ticketing, media rights, and the future of sports consumption
- The global growth of baseball in London, Korea, and Mexico, and why Shohei Ohtani is a worldwide phenomenon
Resources and Links:
Connect with Chris Marinak on LinkedIn and check out the MLB website.
Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.
Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.
