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Introduction: "Alright, lads—I’ve got a story for you about persistence, and why you should never, ever take 'no' in business for an answer. This isn’t just some motivational spiel; this is real-life and happened to me today. So, I had my sights set on interviewing Jesse Pollock, one of the top players in the BASE ecosystem. The guy’s a big deal, and getting him on the podcast? That would’ve been huge."
The Backstory: "I got connected to Jesse through a previous guest on the podcast. Everything seemed to be lining up perfectly—until I got passed off to their comms team. Now, if you’ve dealt with PR teams before, you know this can be a red flag."
The Desire: "My goal was simple: I wanted to get Jesse on the podcast, dive deep into BASE's strategy, and share some real insights with you all. I was excited, and honestly, this was going to be one of my top episodes."
The Obstacle: "But then, the comms team hit me with the dreaded 'not at this moment,' which, let’s be honest, is just a polite way of saying, 'we’re not interested.' We won’t say it on the podcast, but you and I both know what that really means."
The Epiphany: "Here’s the thing—they probably thought that would be the end of it. But what they didn’t realize is that I don’t give up that easily. See, I’ve learned over time that persistence is everything. If someone responds to you, even with a 'no,' it means the door isn’t fully closed. And that’s when I had my epiphany—I’m going to follow up with them every two weeks until they either block me or agree to the interview."
The Plan: "So, I responded back, asked if there was any specific reason for the rejection, and assured them I could be flexible. But in my mind, the real plan was set—I’m not going anywhere until I get that interview or they block me. Simple as that."
The Conflict: "This approach isn’t new for me. I had a similar experience when I was trying to get a press pass for Token 2049, a major event in the crypto world. Initially, they shot me down, saying I wasn’t a big enough influencer, just running some content agency. But instead of taking that lying down, I started digging. I found out who her boss was, looked into who else I could talk to, and worked every connection I had. It got a little heated—emails were flying, people were getting CC’d—but in the end, I got that press pass."
The Result: "That’s the key takeaway here. Persistence pays off. If I had accepted that first 'no,' I wouldn’t have been at Token 2049. But because I kept pushing, I got in. And I know the same will happen with BASE. They’ve already responded, so now it’s just a matter of time. They’ll either block me or we’ll get that interview."
The Moral of the Story: "Here’s the bottom line—never take 'no' as the final answer, especially in business. If someone replies, it means there’s still a chance. Keep pushing, keep following up, and don’t stop until you get what you want. Persistence isn’t about being a nuisance; it’s about showing that you’re serious, that you believe in what you’re doing, and that you’re not going away until you’ve achieved your goal."
Call to Action: "So, next time you get a rejection, don’t just walk away. Be persistent, use every connection you have, and keep pushing. That’s where the real success is—turning those 'no’s' into 'yes’s.'"
