ОБ ЭТОМ ЭПИЗОДЕ
What happens when a physician trades the operating room for the business side of medicine? In this episode of Inside the Practice, hosts Olivia Wolf and Matt Shortt welcome Dr. Bruce Gomberg, orthopedic surgeon and the newest member of the KZA consulting team, to explore his unconventional career journey and passion for helping physicians navigate the increasingly complex business of healthcare.
Together, they discuss the gaps in physician education around coding, reimbursement, and revenue cycle management, along with the importance of understanding payer requirements and preventing avoidable denials. The conversation also explores the different mindsets required for clinical practice and business leadership, and why sustainable practice management requires physicians to think beyond immediate solutions.
From navigating payer relationships to learning when to slow down and evaluate the bigger picture, this episode offers a physician's perspective on bridging the gap between clinical expertise and business operations—and building practices that can thrive for the long term.
