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Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was the powerful message that David Taylor gave to the Analyst Relations Forum in London in October 2014.
Taylor is one of Europe's most respected experts on the topic. Vodafone just appointing David to a senior communications role after a year in which he's led Kea Company's sales enablement work. For 15 years he held leadership roles at Cisco, running market intelligence and then analysts relations in EMEA and emerging markets.
The presentation is available as both a podcast at http://lighthousear.podbean.com and as a downloadable PDF at slideshare.net/dchapple.
Taylor is one of Europe's most respected experts on the topic. Vodafone just appointing David to a senior communications role after a year in which he's led Kea Company's sales enablement work. For 15 years he held leadership roles at Cisco, running market intelligence and then analysts relations in EMEA and emerging markets.
The presentation is available as both a podcast at http://lighthousear.podbean.com and as a downloadable PDF at slideshare.net/dchapple.
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ПОИСК ПРОШЛЫХ ЭПИЗОДОВ
Искать прошлые эпизоды Influencer Relations ¦ Duncan Chapple on analyst value.
ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
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Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves.
The fundamental shift is a long-term one: the grow…
In episode one of Telesperience, Teresa Cottam asks Duncan Chapple what analysts are, and why they matter (It's the first interview after the introduction)
Contents
0:00
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Introduction
1:39
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What is Telesperience?
Darran Clements
7:05
–
The changing world of analyst relations
Teresa …
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