Breathing Coach Doesn't Understand Social Media | In The Comments

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There's a lot of people that want to run.
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There's not as many people that want to breathe correctly and don't understand how it works is going to serve you tenfold.
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It is good and bad to know that because my wife did mention that your wife should be here, she should just do it.
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She tells me.
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That's the biggest issue when it comes to social.
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You know what we mean when we say who is brilliant?
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Because. Because the wind.
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You don't need a huge audience to get 60 times just looking at that going.
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Yeah, I can explain that to you.
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Every single one of them.
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This is where most people fall down.
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They go, I'm going to do all this stuff that if they're not consistent and I give up and they go social in work, so you can work, but you've got to just be very clear on what the objectives.
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Gordon Moffat is how you pronounce.
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Yes I it yeah.
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Welcome to in the comments.
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Thank you. You are the first person.
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So we've got all we've got recordings all week, but you are number one.
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You are the best.
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You are the on the best so far.
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Tell us your story.
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You know, you've been, You've reached out to us.
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You fill in the application form via I think was LinkedIn.
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Yeah. Which was really cool. And, your breathing coach, but I'm.
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You've got a fascinating story where Michael got it.
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He was like, okay, this one was really cool.
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So tell us your story.
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All right. Well, the short version.
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I moved to Australia when I was 16, surfing and then the usual things.
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Living the dream.
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Then became a ski instructor, traveled around the world a lot of time in Japan, a lot of time in Australia, skiing.
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Then Covid came along, happened to everybody else.
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And I basically get stuck in Scotland with my wife having a great time and one kid and then other kids than other kids.
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So my three kids in and through that time, being in lockdown and Covid, I went through a bit of a change in my lifestyle from traveling through the world, still coaching, but then different ways, different things I needed to do started running like everybody else.
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I I'm having as much time as they were allowed outside.
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But then Phil in the into coaching side of that when the running clubs started to reopen and then really worked on my own breath breathing, got interested in that then.
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So then another coaching wormhole started becoming a breath coach.
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And from that, that's where I'm at now that three kids later, a lot of time on my hands about an hour a night.
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And so I've just started a brand new business go flow pace and does breath coaching.
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And also running coaching as well online and in person, but haven't really done any social media before.
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It's all new to me.
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I've had a Facebook for keeping contact with friends while traveling overseas, but actual real people that I'd met, and that was about the extent of my knowledge of marketing.
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I look anything just no idea.
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So and it's like it's mad because you've gone from, you know, traveling the world and skiing and then some of your phone into, you know, the running and and the brief coach is totally alien.
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And also although, me and Mike was saying before, which is although social may be alien to you in terms of the marketing space, the stuff you've done today is really interesting and really good, actually.
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And again, we'll go into shortly.
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But my question to start is why do you want to use social for your new Wednesday, for your new business?
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For me, I think it's just a way that's accessible for everybody.
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You can grab it quickly on your phone.
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It's there.
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But also for me as a coach, the main thing about coaching is to basically gain trust with someone.
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You have to get on with your coach, you have to trust them.
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It's quite intimate, the relationship.
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A lot of the stuff you speak about as personal, you know, with breathing, maybe health issues with running Strava is there.
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You can't really lie to your coach.
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You've done that work when he's looking at and says, no, he didn't, you know.
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So there is that element that you need, that personal interaction with someone.
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So I find and I thought that social media might be the best way just to people can see me, hear me know a bit about me and decide whether they want to try me as a coach.
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What platforms are you currently on?
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Instagram? Yeah. Facebook?
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Yeah. LinkedIn.
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TikTok. Yeah.
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And YouTube a lot I think of, I don't think of everywhere.
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If you tried everything, I'll go to the point of I will try anything and give everything.
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I go, that's my motto. While you are.
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I would classes omnipresent, so wherever you go, I have a tiny, tiny presence.
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So audience that so when I, I, I totally agree with what you're saying in terms of, in terms of coaching because, you know, to, you know, I'm a runner.
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I've in the past looked at potentially getting a coach never ready, sort of got on with it.
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And it's the hard part. It's I did actually, actually, that's a lie.
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I did get a coach for when I did nine months.
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Because those two disciplines, I've never done cycling and swimming, never swam.
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And I hate bikes.
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So I got one. I got one for that.
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But I think you're right in terms of that coaching side using social to get people to really trust you.
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Because like I said, it's very intimate, especially if you're going to give, so on a certain amount of money every month to write you a training program, you want to make sure that they're not charlatans and you want them, you'd expect them to go out in the cold, the way the miserable and go do it.
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You're like, is this guy for real? You know, this deal.
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Want to listen to him?
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Yes. That is and that's more, probably more from mosquito instructor and background and ski coaching.
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You're taking people in quite dangerous situations and quite adverse weather.
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And they've got to basically trust you with the kids, the family that where you're going is safe and they're happy to be with you for a whole day as well.
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That's that's the other thing.
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So in terms of the content you're posting on social, and actually, before we get to that, I guess, what's your objective when it comes to social media?
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So obviously you're posting quite a bit at the moment.
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I think about it twice a week on most platforms.
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Yeah.
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What's the goal and don't understand how it works.
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But I thought what I'm going to try and do is just I spoke to a friend of mine, you know, and he said, look, you've just got to try and be regular, put something out there.
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So I started off thinking about what is best coaching, what will people be asking?
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And I just tried to put a couple of small, short, bite sized videos on there that people could understand things that are safe.
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You can't really go into what I see, like breathing plus exercises without knowing some of these medical history of some of these background, but something like fixing your posture, breathing through your nose, things that anybody can do that wouldn't be harmful for them.
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But we'll give them an interaction of that's what coaching is like.
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That's what it's about.
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And the lazy way to say of sorry is the same video can be posted on a few different things.
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So I found that was one way to try and just use the same time with three kids.
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It's limited and use it most effectively.
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Yeah, and actually those questions never change.
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And this is what some pit a lot of people they get into a bit of a muddle when it comes to, social media and just marketing in general, because marketing is all we're trying to do is get someone engaged in our product or service. Right?
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That's all it is, essentially.
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And I forget the night, you know, all these. That's all it is.
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Depend on what your product or service is.
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The same questions can be answered every day.
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So if you're a solicitor, let's say you a family litigator.
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The same questions that will be asked when it comes to divorce will be asked now as the same question that we asked in 40 years time.
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They won't ever change.
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So all you need to do is get the quote most.
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Yeah.
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The top ten questions that will people ask about, let's say, breathing in this case and answer them and just repurpose that content?
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I know it sounds mad, but like Gary Vee, he does it so often.
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We like watch a lot of Gary vs content.
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If you know him, he's he's like an entrepreneur in America.
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He's everywhere.
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He's like a like a cockroach probably, you know, then he would have it everywhere.
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But, you know, some of the stuff he talks is, is is true, but all he does is just repurpose it, say the same thing, the same stuff, and all you're doing is regurgitating it.
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So I think someone like yourself and we'll go into this, which is you don't need as much time as you probably think.
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You know, we do a lot of content marketing AI around certain stuff, but, the questions remain the same.
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You know, what products now, which is super eight.
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The the challenges that we help people face are the same, which is common management, dealing with negative comments, whatever it may be.
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It's just the same ones.
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It's just how we how we do it.
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So in terms of goals, the one the goals is obviously how to use social.
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Yeah.
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I want to bring it back a little bit more.
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And then we said just before we started recording, is around the commerciality.
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So I always like to look at social.
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It doesn't matter if it's organic or has paid the commerciality around it, because we need all of us need to make money.
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That's the that's the reality to it.
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So for you to be a successful in your own right, in terms of what your objective is, how many customers do you need for you to go, well, happy with this?
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I would say if I could be getting one new customer a day at the moment.
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Okay, that gives me enough with my time to give good quality and really drive that personal for you.
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But with coaching, it's an ongoing, it's an eight week program, see, and running and breathing 4 or 5 weeks to get yourself to a good place that you could drop out of the coaching, then, you know, continue your own practice.
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So if there's always that current refresh, once you've got a good base, if you would always drive and 1 or 2 new customers a day to good base, that would be great for me.
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So you're looking at about 50 or 60 clients in at one time.
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So live. Yeah.
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Live 5060 okay.
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And depending some people have been doing a bit of work obviously, but some has been with groups, some soon with individuals online and in person.
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So it really varies on what that person's needs or that person's availability is. But obviously if it's a group, a commercial venture, if it's a bank, see, or something like a call center, you can take more people on, but that would be a similar time a couple of hours during the day, but would be online probably, or at their location.
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So really just the same time with that customer, whether it's seven in a group or whether it's one really just does take your time.
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And why are you targeting the why would you light focus more?
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Is it more on the corporate side, or is it more on the sort of consumer direct day to say, that's a big problem for me at the moment?
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I'm not really sure where or how I could drive there.
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For me, the big corporation that's let's be honest, that's probably where more of the money is.
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Because you are able to coach more people more intensely.
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What is the 1 to 1, though, does take a lot of time.
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People are about to travel to you, you've got to travel to them, and there is more financial likely for them, basically.
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But larger corporate events would be great.
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Or of been reaching out to through LinkedIn, some of the football teams and a championship team up in Scotland of we've been in negotiations about doing something there with them for for their players, for the recovery in general fitness pre-match and post-match.
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So that's kind of where I would like to go into with the running coaching more into probably the fitness side with the both teams and corporates.
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Corporates are hard like a lot my old clients how la Mercedes band of rise and then you know, you have to go through a lot of you know, a lot of due diligence when it comes to trying to get onto a supply list.
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It's just a way, you know, we all know and, you know, typically depending on, what budget pool it's coming from, it will need to be signed off by multiple people.
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They'll take anywhere up to six weeks to, you know, 18 months.
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You depend on the size of the business. So, but actually what I think you could do is you could incorporate both.
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So if you build up a big enough presence online around breathing and you get, you know, enough use, which will go on. So, I think actually if you start then start reaching out some of the corporates, you can drive them to these platforms, say, look, I'm an expert, you know, and there's some people that are, you know, expert breathing coaches on those like one young lad, I don't know how logistic is, but I'll give him his due.
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The contacts are really good and he's got lots and lots of use.
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But I think actually, if corporate is where the money is, you know, the larger money and actually also it's easier, you know, if you're going to train 8 to 10 people in one go rather than one on one.
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Yeah, it's less personalized, but it is there.
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You tell it to the group, but then you, you do have that's a group of people.
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But as you say, you're not going to have every single car manufacturer want you to do breathwork for them.
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You know, you will have one, maybe two corporate clients a year, I would think.
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But the rest of us, your general general public.
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Yeah.
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So and I think actually getting into some of so clubs I things like could be CrossFit gyms and could be obviously hierarchies and I was taking taken over.
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Obviously there's loads of running clubs out there around the, around the country.
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And again, you could, you know, that could be an area that you tap into, you know, more direct message and say, look, can I do a maybe do a free can I do a free session with your with your group?
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You know, there's no reason why you couldn't do that. Again.
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The only the only outlay is your time in terms of outreach.
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So, so that's something I would recommend doing is, and if you, Michael, if you can rightly put this down onto the sheet, which is, you know, especially if you're in Glasgow, I'm sure there's loads of NHS around Glasgow and Edinburgh.
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But also not traveling is now becoming. Yep.
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Is, is coming up, especially in Scotland.
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You just call you back to when you're literally running on a train, you know.
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Yeah I remember that's fantastic.
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But I think reaching out to some of those running clubs and saying, look, can I give you a free session every, you know, even if it's once every quarter, all you need is some of these clubs have got two, 300 members.
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All you need is a few days to convert.
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You're like, well, that was worth half an hour.
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Well, that's a lot of the that's a lot of things get put to the back burner of for Christmas.
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I don't think that was the kind of all star exercise and and Christmas and.
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Well, I'll go back to reaching out to the running clubs intervals, a running club and through a shop in Edinburgh.
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So going to be going back dealing with Sam again.
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Well, reaching out to them again.
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So as you were seen as a good way to engage with a lot of people that are interested or will be interested in potentially or and especially if then you're driving them to if you can get things on their email addresses on the day or even get them start then following you on your socials.
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Again, the what was interesting with these type coaching type services, and I'm going for at the moment, I was just on Tomasz or Michael here about.
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So I've been sort of content about this carnivore diet for like 6 or 6 months.
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And I've always looked in gone as isolated.
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Yeah.
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And I've always but Christmas is coming.
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I'm like, right, I've got my next race in a few and that's eight weeks.
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I want to ship a little bit more weight.
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I'll give it go for a month.
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So I get on someone else for no reason.
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It's like, it's amazing you fly for why doesn't fish eye out for you?
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But what was.
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I'll try it for a month. Yeah.
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All I do is get serve content now on TikTok of different recipes.
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But it's so valuable.
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Like even I made a cottage cheese, flatbread.
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Two days from it.
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A link, TikTok video.
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Amazing. Never did it for my life.
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Like, again. Or it was missing.
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It was interesting.
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But it was there.
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I, you know, I find that having got older, I register for that.
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But I was like, I this is it.
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But how amazing that someone I don't even know where he was from.
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Who's credit Tik Tok about this cottage cheese?
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And I'm not now in my kitchen baking this house.
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It is amazing, isn't it? Carnivore diets.
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I get sick, but this is the same with breathing.
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You get these breathing coaches and running coaches.
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The second you hit the algorithm and you're in that, you're just going to get served more and more content around that.
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The way to breathe and running and especially with running, if we I think when we look at your content in a second, I think actually bringing it more back into running rather than just breathing is going to serve you tenfold, because there's a lot of people that want to run.
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There's not as many people that want to breathe correctly, right?
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Whereas if someone who wants to get better at running, and that doesn't mean it doesn't matter if someone's running a 12 minute mile or a six minute mile, they always want to get better.
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Yeah.
00:16:53.678 --> 00:17:01.102
Now, like you said about when we, the 15% with your peloton, if you could say that I can, you know, run.
00:17:01.102 --> 00:17:10.237
I don't know how you'd structure this hook without obviously fabricating it, but, you know, I can make your time decrease, you know, get by by ten, 15%.
00:17:11.654 --> 00:17:20.663
Everyone is going to watch that as a hook and go on and watch whether it's true, obviously you you know, you'll need some some legitimacy around there.
00:17:21.123 --> 00:17:23.541
But that's that's a better hook.
00:17:23.541 --> 00:17:33.469
And I think actually incorporating your, your service and offering more to running, I think you're going to open up a such a bigger pool of people.
00:17:33.469 --> 00:17:36.680
Yeah. Opposed to just a breathing coach.
00:17:36.680 --> 00:17:44.980
Because for someone like myself, I would never think about getting a breathing nudge to breathing secondary as a benefit for your running your sort of thing.
00:17:44.980 --> 00:17:46.190
Yeah. I just like running.
00:17:46.190 --> 00:17:48.942
I'd, I'd better breathing on to your running.
00:17:48.942 --> 00:17:51.278
What do you even know what impact it has?
00:17:51.278 --> 00:17:55.615
Like I run and I breathe, breathe on my nose and mouth.
00:17:55.615 --> 00:17:58.285
As you know, and as I'm really, really blowing.
00:17:59.286 --> 00:18:00.369
But, you know, you don't.
00:18:00.369 --> 00:18:01.747
There's no education on it.
00:18:01.747 --> 00:18:12.340
Whereas I think actually, if you start educating the market and the running market especially, which is blowing up as well, it's a growing market, not only here but here in the UK, all overseas.
00:18:12.340 --> 00:18:18.846
And the US has got an influx recently, of new runners, especially trail running, because we know that's getting bigger.
00:18:18.971 --> 00:18:23.059
I think incorporating what you do more into that.
00:18:23.644 --> 00:18:29.482
I think especially across socials, you'll just see you'll just see growth straight away.
00:18:30.192 --> 00:18:33.778
Opposed to just being a, a breathing coach.
00:18:34.153 --> 00:18:47.542
Well, that's it is good and bad to know that because my wife did mention that that should focus probably more on the running and the breathing as an add on. So I may have to admit she's right.
00:18:47.542 --> 00:18:50.546
Then, your wife should be here.
00:18:51.046 --> 00:18:51.672
She just do it.
00:18:51.672 --> 00:18:54.674
She tells me she's she's a very clever lady.
00:18:55.092 --> 00:18:56.884
I think because it's a bigger market, like you've.
00:18:56.884 --> 00:18:59.262
I fight like we're in. Obviously, our offices here.
00:18:59.262 --> 00:19:01.265
Let's say there's 25, 30 people out there.
00:19:01.265 --> 00:19:05.352
If I said to all of them, would you pay for breathing, coach?
00:19:05.769 --> 00:19:11.191
And I'm just guessing here, I would reckon 99% of them would say no without any education.
00:19:11.191 --> 00:19:16.571
If I said, would you pay for someone to to get you fitter and get burning Man better?
00:19:17.239 --> 00:19:23.287
I reckon 80% then would, pulling these numbers from thin air all the way just because when, when you put it like that.
00:19:23.287 --> 00:19:24.163
Yeah. Most people.
00:19:24.163 --> 00:19:26.414
Would you like to breathe better or they're faster?
00:19:26.414 --> 00:19:27.290
Parkrun.
00:19:27.290 --> 00:19:31.377
I'd say most people with faster parkrun, they watch or do a parkrun.
00:19:31.545 --> 00:19:32.796
Do a park for another one.
00:19:32.796 --> 00:19:34.506
Let's look at count to five K. Yeah.
00:19:34.506 --> 00:19:37.509
But when you look at that it's obscene.
00:19:37.759 --> 00:19:39.970
Like I like I know people are fat.
00:19:39.970 --> 00:19:43.598
If you can't run five k I'm, I'm, I'm sorry.
00:19:43.598 --> 00:19:45.099
I think the world's gone mad.
00:19:45.099 --> 00:19:46.768
You know, one of my friends trying to get fat at the moment.
00:19:46.768 --> 00:19:48.394
And I just came as a running coach.
00:19:48.394 --> 00:19:49.520
I see it's totally fine.
00:19:49.520 --> 00:19:51.815
If you can run a kilometer, you can always run more.
00:19:51.815 --> 00:19:54.067
There's nothing wrong with walking a kilometer. Exactly.
00:19:54.067 --> 00:19:56.278
Getting up to five K and then doing it faster.
00:19:56.278 --> 00:19:59.030
I believe if there's a gun to your head, people do a lot.
00:19:59.030 --> 00:20:07.247
I did a lot. And five k now at the park it's not just run, so I think I can.
00:20:07.247 --> 00:20:10.000
What a hook.
00:20:07.247 --> 00:20:10.000
That is quite a quick apart run.
00:20:10.000 --> 00:20:12.001
Do your first parkrun.
00:20:12.001 --> 00:20:17.548
You know you know what a hook you know that is going to you know how many park runs around in the UK now.
00:20:17.548 --> 00:20:19.550
Thousands every week isn't there. You know.
00:20:19.550 --> 00:20:22.679
And there's so many runners now and again runners on tick Tock.
00:20:23.096 --> 00:20:29.728
That for me is where I believe you're going to get exponential growth.
00:20:30.019 --> 00:20:30.479
Yeah.
00:20:30.479 --> 00:20:33.981
And using social for what we're trying to achieve which is conversions.
00:20:33.981 --> 00:20:41.781
If you're trying to get 50 to 60 clients live at one time, there's 56 people that will pay for a running coach.
00:20:41.781 --> 00:20:43.075
That can also be pretty faster.
00:20:43.075 --> 00:20:46.369
Yeah, that can incorporate the two together, which is why you're different.
00:20:46.619 --> 00:20:51.290
And again, when you look at coaches online, they're running coach or they're a breathing coach.
00:20:51.290 --> 00:20:52.416
Why can't you be both?
00:20:52.416 --> 00:20:59.840
Now I don't know exactly how we could how we can incorporate that into one, you know, you know, which is which comes first. But.
00:21:00.133 --> 00:21:02.260
Well that was the that is the crux of the issue.
00:21:02.260 --> 00:21:07.516
There, isn't it? In a certain extent when you then focus on one then.
00:21:07.516 --> 00:21:13.355
But I think with my focus was more on the corporate at the beginning and that sort of thought, we'll put the breathing on.
00:21:13.355 --> 00:21:14.355
And I was just waiting.
00:21:14.355 --> 00:21:19.361
I was just telling you off line of it, level one coaching was waiting from a level two that I've just passed.
00:21:19.361 --> 00:21:26.785
So with that, with a level two coach opens more opportunities for independent training, and coaching others.
00:21:26.785 --> 00:21:28.912
And it's a different insurance requirement.
00:21:28.912 --> 00:21:37.421
So now that I've got both of them, I definitely can focus on primarily running with an a breathing as an add on I suppose.
00:21:37.461 --> 00:21:38.212
Yeah.
00:21:38.212 --> 00:21:43.175
For me, I just I think we know the growth of that market and it makes sense to focus on that.
00:21:43.551 --> 00:21:46.221
A growing market rather than one where you've got to educate.
00:21:46.221 --> 00:21:47.263
Yeah.
00:21:47.263 --> 00:21:59.151
And we've got the same issue at the moment, like we've got a massive issue with Rupert. So Rupert, I built it because of my issues when we were running, my agency, I'd have loads of comments on my client ads.
00:21:59.483 --> 00:22:01.819
No one dealt with them, and I'd say clients, I'll can you.
00:22:01.819 --> 00:22:02.988
And they never did.
00:22:02.988 --> 00:22:04.865
Tried to find something.
00:22:02.988 --> 00:22:04.865
There was nothing out there. Yeah.
00:22:04.865 --> 00:22:10.912
So that built Rupert and I realized that actually, although this is a widespread issue, no one gives a hoot.
00:22:11.203 --> 00:22:15.500
So I've now got to educate the market on why the comment section is so important.
00:22:16.000 --> 00:22:20.713
Whereas with what you're doing, you'd have to do the same with breathing opposed to the hard part.
00:22:20.922 --> 00:22:22.132
Everybody goes on breathing.
00:22:22.132 --> 00:22:24.593
Yeah, yeah, well it's not done you any harm.
00:22:24.593 --> 00:22:26.595
So far what you've been doing is good.
00:22:26.595 --> 00:22:28.512
You know the breathing you're doing is acceptable.
00:22:28.512 --> 00:22:30.432
You know, would you like to do it better?
00:22:30.432 --> 00:22:34.269
Most people don't want to invest time and money in it and probably not.
00:22:34.978 --> 00:22:39.691
Whereas as you say, would you like to run a five key your first block run better? Yes.
00:22:40.776 --> 00:22:43.362
And running is not cheap like running is cheap because you.
00:22:43.362 --> 00:22:53.372
But when you look how much trainers are now you know and stuff, it's becomes cheaper but says it's it's yeah it's actually quite you know it's quite especially signs for some of these races you know. Yes.
00:22:53.704 --> 00:22:55.289
Some of them are quite, quite punchy.
00:22:55.289 --> 00:22:58.585
Now they are, you know, you to be at least middle.
00:22:59.086 --> 00:23:00.586
Yeah. You do, you do.
00:23:00.586 --> 00:23:02.381
But a lot of them don't give you the tee shot any more.
00:23:02.381 --> 00:23:04.423
So you don't get to teach anymore.
00:23:04.423 --> 00:23:12.223
Do you know what I did the Snow Day marathon a couple of years ago, and I was really impressed because I did it knowingly the week after my Ironman.
00:23:12.598 --> 00:23:14.351
I, you know, when you make a bad decision in life.
00:23:15.852 --> 00:23:25.237
Yeah, I, I, I got about six miles into this race and to say that I had bad cramp in all my calves would be an understatement.
00:23:25.487 --> 00:23:28.490
I know I've made a bad decision.
00:23:28.781 --> 00:23:33.744
What a marathon 26 oh, you said you did a marathon the week after mine.
00:23:33.744 --> 00:23:35.454
Mine? I made a pull.
00:23:35.454 --> 00:23:37.874
So if you had a coach, he would have said, that's a bad idea.
00:23:37.874 --> 00:23:39.875
Well, I she did, she did.
00:23:39.875 --> 00:23:41.670
She said, yeah. I said I'll be fine.
00:23:41.670 --> 00:23:42.628
Yes it's fine.
00:23:42.628 --> 00:23:43.422
You realize.
00:23:43.422 --> 00:23:47.008
Go on I have no I just like a bit of a blogger.
00:23:47.092 --> 00:23:50.261
I had to rock up and see how we get on information on board.
00:23:50.261 --> 00:23:53.181
And then you make the decision yourself.
00:23:50.261 --> 00:23:53.181
It was a bad decision.
00:23:53.181 --> 00:23:56.183
But, at the end of that race, you get a coaster.
00:23:56.476 --> 00:23:58.894
Oh, I got a slight coaster for you.
00:23:58.894 --> 00:24:00.771
I was like, that's really nice.
00:24:00.771 --> 00:24:22.335
Rather than another medal that you chuck a wild nurse in the house. And, so, yeah, going back on to to your stuff, I think folks see more than running, opposed to the breathing being the, the sort of front of house is going to definitely help with your views, but also your conversion rate massively.
00:24:22.961 --> 00:24:24.253
Now, in terms of your social.
00:24:24.253 --> 00:24:25.755
So I want to get this up.
00:24:25.755 --> 00:24:28.174
So might if you can, if you can pull up.
00:24:28.174 --> 00:24:31.260
Gordon's let's do your TikTok first.
00:24:31.260 --> 00:24:35.723
Actually, let's, let's pull up your TikTok. So, you know, put my glasses on.
00:24:35.723 --> 00:24:36.724
I'll be Jeanette.
00:24:36.724 --> 00:24:37.726
The aspects.
00:24:37.726 --> 00:24:40.561
Yes. Sometimes.
00:24:40.561 --> 00:24:41.229
There we go.
00:24:41.229 --> 00:24:41.645
Clever.
00:24:41.645 --> 00:24:46.067
Gordon, I said, so you're your TikTok.
00:24:46.067 --> 00:24:48.569
So something to remember about TikTok.
00:24:48.569 --> 00:24:51.780
And this is a lot of the social platforms now moving this way.
00:24:51.780 --> 00:24:55.326
So the the currency used to be follower count okay.
00:24:55.326 --> 00:24:57.953
So we all used to you know when you look at Logan Paul's and the Mr.
00:24:57.953 --> 00:25:00.039
B, I've got this huge following. Right.
00:25:00.039 --> 00:25:05.878
But it was because once you followed someone you'd only get served their content technically.
00:25:05.961 --> 00:25:11.843
Obviously, how the algorithm now works is that it doesn't matter who you follow, the algorithm will save you content that you're interested in.
00:25:12.134 --> 00:25:20.393
The reason they do that is because they need people engaged on the platform, is why Mark Zuckerberg did the video yesterday, because he's losing market share to places like TikTok.
00:25:20.393 --> 00:25:24.522
Because because of the issues that, that, that they're facing.
00:25:24.522 --> 00:25:29.236
But when you look at your TikTok, although you've only got a few followers, that doesn't matter.
00:25:29.236 --> 00:25:31.238
You can have no followers and still might.
00:25:31.238 --> 00:25:33.615
TikTok successful for you.
00:25:33.615 --> 00:25:40.663
And what I love about your TikTok is that the only thing you need to remember is, is your viewership.
00:25:40.872 --> 00:25:49.297
So how many views you can, and that is the new currency that is deeming. And the fact that the platforms are deeming your content successful and engaging.
00:25:49.506 --> 00:25:49.756
All right.
00:25:49.756 --> 00:25:54.219
So what we've got to remember is whenever you put a piece of content out of there, is it going to engage the user?
00:25:54.219 --> 00:26:00.349
If it won't, the platform won't show it to people because it knows nobody, no, no one's interested.
00:26:00.349 --> 00:26:07.315
Which means if they then go to another platform, they've they've lost that eyeball and all the way all they're doing essentially is renting eyeballs.
00:26:07.315 --> 00:26:11.443
So so don't worry much about your follow account because I know that was something you mentioned on there.
00:26:11.443 --> 00:26:16.031
But don't worry, the follow account is this load of basically is just forget it.
00:26:16.365 --> 00:26:17.366
That's one question solved.
00:26:17.366 --> 00:26:27.544
So that's one that's one question solved when I now look at your content. So the first thing I'd say is in terms of your bio at the top, I would change that slightly.
00:26:27.586 --> 00:26:31.548
I would look up maybe bringing in the running and obviously take away some of the advice. Today.
00:26:31.548 --> 00:26:33.340
I would also change your logo.
00:26:33.340 --> 00:26:34.843
I think that needs to be a picture of you.
00:26:34.843 --> 00:26:37.178
All right. Okay. You are the brand.
00:26:37.178 --> 00:26:40.390
You are the product having a logo which is lovely.
00:26:40.807 --> 00:26:43.684
It it's it's it's not logo.
00:26:43.684 --> 00:26:44.184
Yeah.
00:26:44.184 --> 00:26:46.813
It's not going to do what it what you know, you want to be the face.
00:26:46.813 --> 00:26:49.691
They want to think, you know running braven a tweet to Gordon.
00:26:49.691 --> 00:26:53.819
You know you could even I, I didn't think that I didn't think about any of for you.
00:26:54.362 --> 00:26:59.075
I wish you could be flash go to I think that maybe trademark.
00:26:59.075 --> 00:27:03.078
Yeah I think but again it could be again.
00:27:03.078 --> 00:27:05.332
You know what we try to engage people. Yeah.
00:27:05.332 --> 00:27:08.167
You know, what you do is amazing.
00:27:05.332 --> 00:27:08.167
You're very good at it.
00:27:08.167 --> 00:27:09.461
It doesn't matter how we get people in.
00:27:09.461 --> 00:27:15.258
Once they're in, they get in the service that they that you give to give them the service, getting the minutes, getting their attention.
00:27:15.258 --> 00:27:18.553
So that's one thing I would definitely do is change your logo to a picture of you.
00:27:18.803 --> 00:27:23.474
You can maybe put something in that, but I would I really focus it as you as the product.
00:27:23.474 --> 00:27:32.025
I would also potentially change the name of the of the of the actual, your TikTok account. Yeah.
00:27:32.025 --> 00:27:34.443
From flow praise breathing yet to Gordon.
00:27:34.443 --> 00:27:34.736
Yeah.
00:27:34.736 --> 00:27:38.280
You know running coach or Gordon absolute legend.
00:27:38.280 --> 00:27:41.492
So you know something like that to get that engagement.
00:27:41.492 --> 00:27:45.038
You're the product not not the business.
00:27:45.038 --> 00:27:46.830
Do you remember that.
00:27:46.830 --> 00:27:52.086
Because obviously people are coming in and and watching your content they're in there buying into you not flow place.
00:27:52.086 --> 00:27:55.214
Well that's with skiing.
00:27:55.214 --> 00:27:57.675
Before when I was coaching I did change companies.
00:27:57.675 --> 00:28:01.261
And as you say, they didn't care which company I was working for.
00:28:01.721 --> 00:28:03.932
They just skied with me.
00:28:01.721 --> 00:28:03.932
So I moved companies.
00:28:03.932 --> 00:28:06.226
I said, this is where you book me, no problems.
00:28:06.226 --> 00:28:08.978
And the people that skied with me just ski with me.
00:28:08.978 --> 00:28:12.773
Whether they're paying the bill for that company, that company of that company.
00:28:12.773 --> 00:28:13.942
So yeah, I suppose you're right.
00:28:13.942 --> 00:28:16.152
They're they're just engaging with me.
00:28:16.152 --> 00:28:18.028
The person. Not really the company.
00:28:18.028 --> 00:28:18.278
Yeah.
00:28:18.278 --> 00:28:27.747
So that because like I said, you are you are the product and I'm some of the you've definitely got to do in terms of the actual content, I and me and Michael were really impressed.
00:28:28.248 --> 00:28:29.833
We get very few people.
00:28:29.833 --> 00:28:36.256
And this is, you know, in our, no, no old world of our own client, no one likes to get on camera is still an issue today.
00:28:36.256 --> 00:28:37.965
Even in 2025.
00:28:37.965 --> 00:28:40.300
You are very good on camera.
00:28:40.300 --> 00:28:42.053
You're very natural.
00:28:42.053 --> 00:28:43.762
We're saying just before your tone.
00:28:43.762 --> 00:28:44.471
Very good.
00:28:46.266 --> 00:28:48.183
But there are a couple of issues.
00:28:48.183 --> 00:28:51.186
Good point of that video there.
00:28:51.438 --> 00:28:53.189
Is that one? Isn't it nice? This one.
00:28:53.189 --> 00:28:57.777
Okay, that video there, the first ever video, the first ever video is brilliant.
00:28:58.653 --> 00:29:01.405
Bikini because the wind. Yes.
00:29:01.405 --> 00:29:07.119
My biggest advice go and get a cheap, microphone. Microphone from Amazon.
00:29:07.119 --> 00:29:08.538
You don't need to be like a road.
00:29:08.538 --> 00:29:10.123
Like we've got a, like, a cheap one.
00:29:10.123 --> 00:29:12.875
It'll make the world of difference your content straight away.
00:29:12.875 --> 00:29:15.670
So that was the one thing we noticed.
00:29:12.875 --> 00:29:15.670
Yeah. Why?
00:29:15.670 --> 00:29:17.505
I was like, you've done the hard part. You've done it.
00:29:17.505 --> 00:29:23.428
I was expecting, to be honest, Santa, to leave me something under a tree because it had been mentioned by someone in the family.
00:29:23.428 --> 00:29:30.602
And I thought Christmas Day there might be a cheap 20 pounds something from Santa underneath the Christmas tree to unwrap, but there wasn't.
00:29:30.894 --> 00:29:34.605
So I would say definitely get a microphone.
00:29:34.646 --> 00:29:36.607
We should play this video on it at no.
00:29:36.607 --> 00:29:47.160
Because, you you actually you can do, because the other thing I would say is so audio is the one thing, the other thing is.
00:29:48.869 --> 00:29:51.580
The is the captions.
00:29:51.580 --> 00:29:57.753
So in terms of obviously, although we've watched the phones, we watched on the phones, normally we will have our sound on.
00:29:58.046 --> 00:30:01.548
You need some, we need to, to, to put the captions on that.
00:30:01.548 --> 00:30:03.009
You have done that in later videos.
00:30:03.009 --> 00:30:04.093
Yeah. Like you have.
00:30:04.093 --> 00:30:06.887
Yeah. Yeah.
00:30:04.093 --> 00:30:06.887
I think you could sort of it's.
00:30:06.887 --> 00:30:08.722
Yeah. Yeah, yeah.
00:30:08.722 --> 00:30:12.644
It is a bit of the you can see it's quite a thought.
00:30:12.644 --> 00:30:13.728
I'm not deleting anything.
00:30:13.728 --> 00:30:18.191
But it was that a bit of an evolution of you know, what was there then.
00:30:18.191 --> 00:30:19.901
A fine time to put captions on.
00:30:19.901 --> 00:30:24.905
So I'd put them and then I've realized that, put them I think, a little bit too high on one video.
00:30:24.905 --> 00:30:31.829
So I mean, I don't like naughty stuff of scrolling other people's that you can't actually read them because normally you're sort of bar covers them.
00:30:31.829 --> 00:30:35.290
And I was like, well, it's not much point putting them on and not putting them where they can be read.
00:30:35.290 --> 00:30:36.792
And some of these just scrolling.
00:30:36.792 --> 00:30:39.503
So there's no good.
00:30:39.503 --> 00:30:42.214
Yeah. Back again, it's simple.
00:30:42.214 --> 00:30:52.933
And there's a platform that you can use and it's really cheap opus and I so again, if you put on the sheet, Michaels I was di I mean, we, we, we use here.
00:30:53.142 --> 00:30:57.605
So what it does is you load in your video, it could be an hour podcast could be anything at all.
00:30:57.605 --> 00:31:03.403
And it will bring up and it will just literally do all your clips for you or you clips them on go.
00:31:03.403 --> 00:31:12.996
It'll do the, the captions or all of that stuff and obviously might need to check a couple of words because it may like depend on your voice or whatever it.
00:31:13.078 --> 00:31:14.288
I had a couple of them. Yeah.
00:31:15.748 --> 00:31:17.541
But all in all, it's it's really good.
00:31:17.541 --> 00:31:22.755
I think it's like $15 a month is now or something, you know, I think there's even a free version.
00:31:20.295 --> 00:31:22.755
Actually.
00:31:22.755 --> 00:31:25.383
Don't quote me on that.
00:31:25.383 --> 00:31:26.384
Have a cool quote, have a quick look.
00:31:26.384 --> 00:31:28.970
But opus is incredible.
00:31:28.970 --> 00:31:29.887
It was not a free one.
00:31:29.887 --> 00:31:31.972
There's not there's a free trial.
00:31:31.972 --> 00:31:35.226
Okay, well, you've got something like$15 a month, which is about a tenner.
00:31:35.684 --> 00:31:36.519
It's incredible.
00:31:36.519 --> 00:31:38.438
It will do all the heavy lifting.
00:31:38.438 --> 00:31:41.023
All you need to do is do the recording side.
00:31:41.023 --> 00:31:41.857
Yeah.
00:31:41.857 --> 00:31:44.359
So that's something I would definitely implement.
00:31:44.359 --> 00:31:47.070
Because you can then flood yourself with content.
00:31:47.070 --> 00:31:51.659
You could literally do a recording day and do three hours of recording.
00:31:51.659 --> 00:31:51.910
Yeah.
00:31:51.910 --> 00:31:55.078
Walk into opus and you've got content for four weeks.
00:31:56.247 --> 00:31:57.915
So I would, I would definitely look at implants.
00:31:57.915 --> 00:31:59.875
Not because what I would do is, is ill.
00:31:59.875 --> 00:32:01.544
It would do all those captions for you.
00:32:01.544 --> 00:32:04.547
You don't need to worry about the placement, you know, or just or just do it.
00:32:04.547 --> 00:32:08.509
So I would definitely I would definitely look at look at opus, which is massive.
00:32:09.051 --> 00:32:12.055
So Mark, if you can go back to Tick Tock for me please, sir.
00:32:12.346 --> 00:32:14.265
Thank you.
00:32:14.265 --> 00:32:17.143
So all of that is fine.
00:32:17.143 --> 00:32:22.147
The only thing I would say is that some of these videos you're using really big words.
00:32:22.147 --> 00:32:25.151
Yeah. I have no idea what they are.
00:32:25.359 --> 00:32:28.488
And if I don't know what they are, the vast majority of people. Why?
00:32:28.779 --> 00:32:31.324
So I would say dumb it down.
00:32:31.324 --> 00:32:34.326
Not because the UK population is stupid.
00:32:34.868 --> 00:32:37.288
World population. The world population.
00:32:37.288 --> 00:32:38.288
I just don't know what they were.
00:32:38.288 --> 00:32:41.209
I think there was one word of an S and a Y and a tail.
00:32:41.209 --> 00:32:44.045
Yeah, I was sympathetic and parasympathetic.
00:32:44.045 --> 00:32:46.422
So they were the two nervous system issues.
00:32:46.422 --> 00:32:49.049
And I get how they're confusing.
00:32:49.049 --> 00:32:54.806
So I would say maybe some of these videos, you know there's a lot of content in one video I would say review them.
00:32:54.806 --> 00:33:00.185
And actually that they're in terms of what they are, those nervous systems that should be its own video.
00:33:00.185 --> 00:33:03.690
Yeah, this is this and this is this, you know, very simple.
00:33:03.690 --> 00:33:08.528
Might not get loads of views, but actually might be the views of someone that's watched two of your other videos.
00:33:08.819 --> 00:33:12.240
And then they've watched that and gone obviously because the algorithm will push it away.
00:33:12.240 --> 00:33:18.704
I would look at actually maybe cutting these up into shorter, and shorter videos.
00:33:18.704 --> 00:33:21.708
But like I said, the content is fantastic.
00:33:21.958 --> 00:33:24.961
I would just dumbed down the language, especially with some of those words.
00:33:25.211 --> 00:33:32.259
Because like I said, we we watch them and I said, I don't know, I don't know what this is.
00:33:32.593 --> 00:33:34.511
And people, I'll tag you in the review.
00:33:34.511 --> 00:33:37.890
There are people or you'll have to show me how to tag first.
00:33:40.058 --> 00:33:41.144
But that's good.
00:33:41.144 --> 00:33:44.146
The other thing I would say is your hooks.
00:33:44.771 --> 00:33:47.025
There are no real hooks in there.
00:33:47.025 --> 00:33:50.236
You know what we mean when we say, oh, I'm going to see.
00:33:50.236 --> 00:33:56.701
And I told by by my former, IT adviser, my wife.
00:33:56.867 --> 00:34:03.040
So that has to be something like the number one exercise to do for office workers this year.
00:34:03.040 --> 00:34:08.628
At the start, is that kind of what you get that as a whole, I think fix your posture and balance by putting your head on.
00:34:08.628 --> 00:34:10.965
Right. Is that like the hook?
00:34:10.965 --> 00:34:13.050
Yeah, it's the first three seconds, essentially.
00:34:13.050 --> 00:34:14.885
Right.
00:34:13.050 --> 00:34:14.885
First three seconds of video needs to.
00:34:14.885 --> 00:34:22.976
And although it is three seconds, I, I believe based on the content that we've been producing for the last four years, I think it's down to an hour.
00:34:23.018 --> 00:34:25.813
Two seconds. Yeah. I think, you know, especially with TikTok, you fly free.
00:34:25.813 --> 00:34:28.398
So very quickly it's got to be two seconds.
00:34:28.398 --> 00:34:29.900
So how can I catch that attention?
00:34:31.235 --> 00:34:32.110
Quickly.
00:34:32.110 --> 00:34:34.655
So it's our first two seconds.
00:34:32.110 --> 00:34:34.655
We can get people interested.
00:34:34.655 --> 00:34:42.204
So if you're talking about the nervous systems, did you know this about your body or, you know, whatever it may be, but start looking at you.
00:34:42.246 --> 00:34:50.088
What's amazing is, you know, something else that we I don't if you put it in the notes for you, which is use chat, you would say, you know, ChatGPT is such a powerful tool.
00:34:50.213 --> 00:34:59.429
You know, put in you could put in, give me the top ten hooks for a video which explains this about your nervous system and it will all.
00:34:59.472 --> 00:35:02.891
It will give you ten amazing hooks for a TikTok video.
00:35:03.518 --> 00:35:04.936
You can then pick out the one you want.
00:35:04.936 --> 00:35:08.021
Maybe you amend it slightly and that's your hook, you know?
00:35:08.021 --> 00:35:11.858
So you know, ChatGPT is such a powerful tool and I've used it.
00:35:12.025 --> 00:35:12.902
I've used a little bit.
00:35:12.902 --> 00:35:15.403
But yeah, it's incredible.
00:35:15.403 --> 00:35:17.030
It's absolutely incredible.
00:35:17.030 --> 00:35:20.201
Mark, as we talk and you want to just pull yours up and just give an example.
00:35:21.119 --> 00:35:24.121
Because the what you can use chat for is all of this content.
00:35:24.371 --> 00:35:39.262
You could write, it's marketed if you put it in, in type in give me, five TikTok video ideas for a breathing coach and then give me also ten hook or five hooks for those videos.
00:35:39.594 --> 00:35:45.393
And what that would do is essentially give you the content that you want to produce.
00:35:45.393 --> 00:35:46.686
Now the weeks project.
00:35:46.686 --> 00:35:52.692
Yeah it be and you you'll see here now video ideas, stress relief breathing in 30s morning energy boost. Reprieve.
00:35:52.692 --> 00:35:57.028
Work breath work combat anxiety in real time, better sleep.
00:35:57.195 --> 00:35:58.364
And then you've got the hooks below.
00:35:58.364 --> 00:36:00.032
So Mike, if you just scroll down slightly.
00:36:00.032 --> 00:36:01.742
So you got all of that.
00:36:01.742 --> 00:36:03.786
Oh yeah.
00:36:03.786 --> 00:36:05.288
Yeah, I can do a video for each of them.
00:36:05.288 --> 00:36:06.289
Yeah.
00:36:06.289 --> 00:36:06.664
That's it.
00:36:06.664 --> 00:36:08.666
You don't really need to think about that for us. Yeah.
00:36:08.666 --> 00:36:10.918
That coming up. What video will I do.
00:36:10.918 --> 00:36:13.295
Yeah that's that's the biggest issue when it comes to social.
00:36:13.295 --> 00:36:16.090
But the benefits you can put that in somewhere and it goes there you go.
00:36:16.090 --> 00:36:21.052
There's 25 video ideas you know and you know your stuff like this is you know.
00:36:21.052 --> 00:36:22.889
Yes. No I'm just looking at that. Good.
00:36:22.889 --> 00:36:23.054
Yeah.
00:36:23.054 --> 00:36:25.599
I can I can explain that to you.
00:36:25.599 --> 00:36:27.309
Every single one of them, you know.
00:36:27.309 --> 00:36:29.853
You know, your breath is more powerful than you think. Here's proof.
00:36:29.853 --> 00:36:31.271
Well, hook.
00:36:31.271 --> 00:36:35.150
You know, or obviously, if you can try and actually put in a Michael actually.
00:36:35.150 --> 00:36:43.201
And this will say how powerful this is, is now incorporate running into this and then start incorporating running engines, those acts and those things.
00:36:43.201 --> 00:36:47.579
So again if we're going to get on the running route is clearly out to the large market.
00:36:47.996 --> 00:36:55.588
It will then start tweaking these two, stress relief breathing furnace to boost running performance.
00:36:55.588 --> 00:37:05.097
Again you can do these all the content you can produce now, you know, there's no excuse for any anybody you know, any anybody brand owner, social media marketer.
00:37:05.097 --> 00:37:06.181
Now to go.
00:37:06.181 --> 00:37:07.224
I can't think of an idea.
00:37:07.224 --> 00:37:10.186
I've just literally used ChatGPT.
00:37:11.311 --> 00:37:17.525
And again, this did, you know, chat is use as a base and then just go off on a tangent from that, but get, you, get you started.
00:37:17.525 --> 00:37:18.110
Exactly.
00:37:18.110 --> 00:37:24.407
And that's so that's you just sitting there wasting time thinking when you can be out there doing something.
00:37:24.407 --> 00:37:24.867
Exactly.
00:37:24.867 --> 00:37:30.164
And again, you can you can bulk or this you can bulk record, you know, use an opus.
00:37:30.164 --> 00:37:35.835
You know, you, you know, you're flying and you're literally you're banking content for for weeks.
00:37:36.503 --> 00:37:46.179
But these tools are out there and I don't think, you know, especially, you know, people, you know, sort of solopreneurs like yourself, you know, you're out there doing that sometimes you only need someone to go of.
00:37:46.304 --> 00:37:50.184
You've looked at this tool and then you go, that's bloody how I look.
00:37:50.184 --> 00:37:51.101
How much content is that?
00:37:51.101 --> 00:37:53.353
Oh that's. Yeah.
00:37:51.101 --> 00:37:53.353
That's loads. It's obscene isn't it.
00:37:53.353 --> 00:37:58.025
That's fine. The what I'm like I wonder if I caught them on my drive back.
00:37:58.025 --> 00:38:00.568
I've got five hours that I can do that.
00:38:00.568 --> 00:38:01.152
So yeah.
00:38:01.152 --> 00:38:06.701
So in terms of the hook, I would get some better hooks, but then also the hooks, it's your thumbnails.
00:38:06.826 --> 00:38:09.452
Yeah. So do you know what thumbnails.
00:38:09.452 --> 00:38:10.246
No, no.
00:38:10.246 --> 00:38:13.248
So Mark, if you go back to TikTok so these your thumbnails here.
00:38:14.375 --> 00:38:15.251
All right okay.
00:38:15.251 --> 00:38:19.422
So before people watch the videos it's that screengrab of what they say.
00:38:19.963 --> 00:38:24.217
Now native in Tik Tok you can create the thumbnail.
00:38:24.635 --> 00:38:26.012
So if you then you'll see this.
00:38:26.012 --> 00:38:28.931
So when you post yeah you'll see this as create thumbnail.
00:38:28.931 --> 00:38:35.980
And you can sort of hover across the whole video and it will and you can stop at any point.
00:38:35.980 --> 00:38:37.481
And then you can overlay some text.
00:38:37.481 --> 00:38:40.358
And this is within apps.
00:38:37.481 --> 00:38:40.358
You don't need the software to do this.
00:38:40.358 --> 00:38:40.818
You can do it.
00:38:40.818 --> 00:38:46.282
You know TikTok is great because natively you can do all of this editing within there.
00:38:47.449 --> 00:38:49.367
So trying to create a good thumbnail.
00:38:49.367 --> 00:38:51.286
Have you got examples of files Michael to show.
00:38:51.286 --> 00:38:53.539
But this one's quite good.
00:38:51.286 --> 00:38:53.539
Yeah that one's good.
00:38:53.539 --> 00:38:54.331
That one's good.
00:38:54.331 --> 00:38:59.420
Because if you didn't if these people just went on to your page and they going, they don't know what these videos are like.
00:38:59.420 --> 00:39:05.175
If there's this video with the thing here might be great, but if I can't see what it's about, I'm not gonna.
00:39:05.175 --> 00:39:07.802
Yeah, I'll pull up file one while you're talking.
00:39:07.802 --> 00:39:18.731
So. Yeah, it's just that thing like said Mark saying if they're on your page, I can say exactly what the video is about, and what TikTok really likes, because I think, you know, we're going to look at, you know, in terms of all your platforms.
00:39:18.731 --> 00:39:22.650
I think you need to focus on one a post at all.
00:39:22.860 --> 00:39:23.610
Yeah.
00:39:23.610 --> 00:39:31.117
And I think TikTok again will show you some examples of people that are doing very, very well on Tick Tock in terms of what you're what you're trying to achieve as well.
00:39:31.117 --> 00:39:32.536
If you look at ours, they're.
00:39:35.206 --> 00:39:36.248
You know what they're about.
00:39:36.248 --> 00:39:38.376
Yeah. Give or take.
00:39:38.376 --> 00:39:43.005
And what TikTok really likes is that they like them all to be the same.
00:39:43.422 --> 00:39:43.963
Yeah.
00:39:43.963 --> 00:39:46.425
They like consistency across in foreign same everything.
00:39:46.425 --> 00:39:49.344
Exactly. And again this is all within TikTok within the app.
00:39:49.344 --> 00:39:50.554
You don't need to go anywhere else. Do this.
00:39:50.554 --> 00:39:54.599
So you know when Michael puts these on these are all within app.
00:39:54.766 --> 00:39:58.396
And you'll see like you know some of ours gets 200, some gets 3000.
00:39:58.396 --> 00:39:59.438
You know it's up. It's down.
00:39:59.438 --> 00:40:02.608
You know even us you know we're trying to you know, we're trying to find the secret sauce.
00:40:02.608 --> 00:40:09.364
But since we started doing this that have gone up because we're like 900 now, a lot of these are 900, 800.
00:40:09.489 --> 00:40:10.865
Yeah.
00:40:10.865 --> 00:40:12.827
But then you'll see if you scroll up.
00:40:12.827 --> 00:40:14.077
Is that Michael's bulk.
00:40:14.077 --> 00:40:15.538
So these they're of built.
00:40:15.538 --> 00:40:18.248
So he's got these these are ready now.
00:40:18.248 --> 00:40:18.748
All right.
00:40:18.748 --> 00:40:21.835
So again once you're in that you can just start scheduling them.
00:40:21.835 --> 00:40:24.713
So you know Michael does maybe a batch of a of a month.
00:40:24.713 --> 00:40:25.005
Yeah.
00:40:25.005 --> 00:40:27.925
And then won't say if you can only schedule them on the desktop though. He.
00:40:27.925 --> 00:40:30.677
Oh schedule on your mobile I think there's still.
00:40:30.677 --> 00:40:30.969
Yeah.
00:40:32.137 --> 00:40:35.141
So yeah thumbnail again you can do that in app.
00:40:35.349 --> 00:40:40.271
And actually Michael, if you want to put a video together of Gordon just in showing him how to do that be amazing.
00:40:40.271 --> 00:40:42.273
It's literally you don't want should be.
00:40:42.273 --> 00:40:42.481
Yeah.
00:40:42.481 --> 00:40:45.400
Fly fly flying for that which be great.
00:40:45.400 --> 00:40:52.532
So that's TikTok I want to give you some examples of of, brave experts. Now.
00:40:52.532 --> 00:40:56.286
And so Michael, if you want to put up the top guy areas.
00:40:57.121 --> 00:40:59.998
So this is the thing that I was speaking about, as you'll see, actually, he's gone.
00:40:59.998 --> 00:41:05.463
He's done some really cool stuff actually with his so picture of him, you know, he's the product. Yeah.
00:41:05.463 --> 00:41:07.255
John he's up the lungs.
00:41:07.255 --> 00:41:09.550
Brave breathing breath. Coach.
00:41:09.550 --> 00:41:12.177
Again I really like that.
00:41:12.177 --> 00:41:17.599
He's pinned some videos at the top about what he does and who he is.
00:41:17.599 --> 00:41:21.978
Quite like those get you there introduction videos if you want to. Correct.
00:41:21.978 --> 00:41:23.938
But they're always.
00:41:21.978 --> 00:41:23.938
He's at the top of his.
00:41:23.938 --> 00:41:25.565
Yeah I do, yeah.
00:41:25.565 --> 00:41:30.195
But then if you scroll down there's, there's some videos that have done really, really well for him.
00:41:30.195 --> 00:41:37.994
And he's got a, a real collective of, of types of videos, like he's done some carousels that got, you know, 20,000.
00:41:37.994 --> 00:41:46.628
But he's also then done some other videos that I've got, you know, nearly a million, nearly a million native or nearly a million views on that nature, 24 one.
00:41:47.505 --> 00:41:55.221
But some of the ones that I thought you could do, because, again, you're trying to really show your your value and your expertise is these ones.
00:41:55.221 --> 00:42:00.141
So if you show the Gareth Bale one, so what he's done here is he's how not to brief your own.
00:42:00.141 --> 00:42:04.605
So this is Gareth Bale stepping up to take a series analyzing someone breathing.
00:42:04.605 --> 00:42:05.606
Oh yeah.
00:42:05.606 --> 00:42:11.320
And I thought we watching this is going well that's really good actually because we wouldn't have noticed that.
00:42:11.320 --> 00:42:13.697
Yeah. You know although he skied it but yeah.
00:42:13.697 --> 00:42:16.699
Well let's do this guy because of that.
00:42:16.867 --> 00:42:18.786
Well he's well this is amazing.
00:42:16.867 --> 00:42:18.786
Yeah that's it.
00:42:18.786 --> 00:42:21.621
You know he's making out is because an awful lot of CO2.
00:42:21.621 --> 00:42:24.458
He's not really good focus on focused breathing.
00:42:24.458 --> 00:42:29.755
So but you know he's doing this and this is you know again this is something you can do.
00:42:29.755 --> 00:42:31.090
You can all do within it. Yeah.
00:42:31.090 --> 00:42:33.217
You don't have to you know, you can just pull in the video.
00:42:33.217 --> 00:42:38.681
So that was some of a type of content that I thought, you know, maybe later on you could potentially look at doing. Yeah.
00:42:38.681 --> 00:42:44.853
Because on TikTok you can if you film it in the app, you can put a green screen this green screen filter on it.
00:42:44.853 --> 00:42:45.228
All right.
00:42:45.228 --> 00:42:47.231
You can put any video you want behind it.
00:42:47.231 --> 00:42:54.487
So if you find videos of even like a client or someone you work with, you can show you an example of how we fix this person.
00:42:54.487 --> 00:42:56.282
All right. Yeah, whatever.
00:42:56.282 --> 00:42:57.365
That's not be really good.
00:42:57.365 --> 00:43:08.835
Yeah, I, I think using tick tock as your main priority because they because all of the, all of the editing softwares within tick tock I've noticed that was quite as easy.
00:43:08.835 --> 00:43:10.295
Seems easy to find as well.
00:43:10.295 --> 00:43:18.887
And tick tock it's quite kind of well, idiot perform in a way what it's, it's, you know, but TikTok has done very well because of that native.
00:43:18.887 --> 00:43:29.856
It's kept it all in one place rather than going over here to do this, you know, and that that's when a lot of people get quite, anxious because they don't know what to use or what software is, which is best, which is bad.
00:43:29.856 --> 00:43:30.733
Just doing a tick tock.
00:43:30.733 --> 00:43:44.704
And I think for where you are now, using that as your initial priority also because your, your, your audience is here, you know, I follow a lot of running stuff on TikTok, whether it be, you know, trainer reviews or, you know, different runners.
00:43:44.704 --> 00:43:47.708
I'm just intrigued with how quick they run.
00:43:47.875 --> 00:43:53.880
Some of them saying, yeah, you know, when they're doing like a 30 minute five, I just think it's not too much different to what I'm doing.
00:43:53.880 --> 00:43:55.757
What the blessing is on now is.
00:43:55.757 --> 00:43:58.344
Yeah, just do what you're doing faster.
00:43:58.344 --> 00:44:00.012
So how are they doing in so fast?
00:44:00.012 --> 00:44:08.811
The bit of baffles me is I did a race in Wales a few years ago, and the winner, winner beat me by like an hour and a half, and I physically don't.
00:44:09.021 --> 00:44:11.440
I can't figure out how he did it. Yeah.
00:44:11.440 --> 00:44:19.989
Still to this day, I don't know where that is because you're running a lot back and I'm like how you there's only so you're you can't go there any quicker.
00:44:19.989 --> 00:44:22.576
Yeah obviously some of it but not to the degree that.
00:44:22.576 --> 00:44:26.413
Yeah the borderline motorbike speed just is obscene.
00:44:27.706 --> 00:44:28.206
So yeah.
00:44:28.206 --> 00:44:31.001
So I would I think using TikTok as your main channel.
00:44:31.001 --> 00:44:33.753
And again, this is where your audience is sitting right now.
00:44:33.753 --> 00:44:36.757
They want to absorb content and want to get better at running.
00:44:36.757 --> 00:44:39.009
They're on TikTok.
00:44:36.757 --> 00:44:39.009
They're trying to find alternatives.
00:44:39.009 --> 00:44:40.844
They're trying to find solutions to their problems.
00:44:40.844 --> 00:44:42.054
They don't know they've got a problem.
00:44:42.054 --> 00:44:44.639
Yeah, yeah, we need to tell them they've got a problem.
00:44:44.639 --> 00:44:48.851
But we need running to be is they be the catalyst and and the bullet hole and.
00:44:49.186 --> 00:44:49.894
Yeah, the bullet hole.
00:44:49.894 --> 00:44:52.940
And once you're in there then you can serve the content which is around the breathing work.
00:44:52.940 --> 00:44:56.025
But actually the bullet hole into your audience is running.
00:44:56.025 --> 00:44:56.527
Yeah.
00:44:56.527 --> 00:44:59.905
And then obviously go outside and be an happy on camera.
00:44:59.905 --> 00:45:02.407
I think I'm happy to do it on TikTok.
00:45:02.407 --> 00:45:03.409
That's the thing with the video.
00:45:03.409 --> 00:45:07.538
I find it easier to do that than it would be to write stuff up on other platforms and things.
00:45:07.538 --> 00:45:13.585
So it's a easy platform, easy bar, a comfortable platform from a work on, obviously.
00:45:13.585 --> 00:45:16.130
Yeah, I would, that's what I definitely do now.
00:45:16.130 --> 00:45:18.548
A couple other things I wanted to say about some of your other social.
00:45:18.548 --> 00:45:21.552
So obviously you've got things like Instagram.
00:45:22.135 --> 00:45:27.306
So again, so the same things here, I would change the logo, you know, normal stuff here.
00:45:27.306 --> 00:45:35.983
I would also look at things like rails, rails, getting, pushed a lot further out by Instagram static.
00:45:35.983 --> 00:45:39.068
Just posting doesn't really get too much on, on Instagram.
00:45:39.068 --> 00:45:39.652
Unfortunately.
00:45:39.652 --> 00:45:43.782
In Asia you've got a huge follower count, which does sort of count with Instagram.
00:45:43.782 --> 00:45:46.326
But if you're doing anything on Instagram, do rails.
00:45:46.326 --> 00:45:47.994
All right, because it's going to get out further.
00:45:47.994 --> 00:45:53.375
And also the content you're producing on TikTok can then be repurposed for Instagram.
00:45:53.375 --> 00:45:54.668
So you don't need to then double bubble.
00:45:54.668 --> 00:46:00.965
Yeah, you can just put them across both platforms, which means in terms of time, something you haven't got.
00:45:58.463 --> 00:46:00.965
You can just do that. Yeah.
00:46:02.342 --> 00:46:03.302
But same things.
00:46:03.302 --> 00:46:05.344
Thumbnails, good hooks.
00:46:05.344 --> 00:46:08.891
You know, the same logic applies across all platforms.
00:46:09.641 --> 00:46:14.480
But I would say if you're going to focus on, on Instagram, just focus on the rails.
00:46:14.480 --> 00:46:14.771
Yeah.
00:46:14.771 --> 00:46:19.275
Don't produce content just for, just for your, just for the post section.
00:46:19.275 --> 00:46:22.570
Just, just really if I know we showed a minute ago I had really good hooks as well.
00:46:22.570 --> 00:46:24.405
Like the sort of questions are quite good.
00:46:24.405 --> 00:46:26.532
If it's like the do you have this?
00:46:26.532 --> 00:46:28.117
Do you struggle with this?
00:46:28.117 --> 00:46:33.664
It calls out then to people who will listen to it go, oh see the oh yeah, that's no engagement.
00:46:33.748 --> 00:46:36.501
I want to know more about what he's going to tell me type thing.
00:46:36.501 --> 00:46:44.050
So then if we go on to your YouTube channel, that one has just been.
00:46:44.092 --> 00:46:45.385
I'll worry about that later.
00:46:45.385 --> 00:46:48.054
If that's the that was the my thinking of.
00:46:48.054 --> 00:46:50.681
It's just I've got these videos.
00:46:50.681 --> 00:46:52.184
I'm just going to put them on there.
00:46:52.184 --> 00:46:59.900
All I was going to say is I, I would I can you know, what I, what I wanted to for you to get say is that you can repurpose a lot of the stuff you're doing.
00:46:59.900 --> 00:47:05.655
I think you can put the YouTube shorts are very similar to, so TikTok and they're very similar to rails.
00:47:05.655 --> 00:47:06.280
All right.
00:47:06.280 --> 00:47:11.077
It's vertical, so you don't need to do a landscape and you can again just repurpose.
00:47:11.077 --> 00:47:18.668
You can literally put the same video you did on TikTok, on YouTube reels, on YouTube shorts, or you can just literally post them on there.
00:47:18.668 --> 00:47:30.472
So again, rather than having to do different content for a different platform, but have TikTok as your main one and then just drip feed the content across reels and shorts because you don't have to redo anything.
00:47:30.556 --> 00:47:36.603
Okay, so it keeps it a lot easier for you in terms of time, and as long as the content is good with a good hook.
00:47:36.811 --> 00:47:39.773
Let me just put into place some of the things we've discussed.
00:47:39.773 --> 00:47:42.233
You'll just see that should get there sometimes.
00:47:42.233 --> 00:47:47.197
Exactly what I would also do is I would change with the so your your picture that I was great.
00:47:47.197 --> 00:47:50.199
I'd put that across that make sure they're all the same across all platforms.
00:47:50.867 --> 00:47:53.536
Because if they do say different picture they might not notice you.
00:47:53.536 --> 00:47:56.539
Yeah I know you know just make sure that you can keep it consistent.
00:47:56.706 --> 00:47:58.291
Absolutely.
00:47:58.291 --> 00:48:00.043
I would also see your website.
00:48:00.043 --> 00:48:02.045
So so you're sending people to your website.
00:48:02.045 --> 00:48:03.255
Yeah. Which is great.
00:48:03.255 --> 00:48:08.302
Couple of things with your website is I would put a video on here telling your story.
00:48:08.302 --> 00:48:12.431
So about, you know, where you were, prior to Covid.
00:48:12.431 --> 00:48:13.806
What got you into this?
00:48:13.806 --> 00:48:15.182
The children.
00:48:15.182 --> 00:48:17.561
You're now in Glasgow, you know, tell your story.
00:48:18.769 --> 00:48:22.148
I don't know where this website is built, but I would I would definitely put a story.
00:48:22.148 --> 00:48:26.862
I would put a video on here just to sit down on your kitchen table telling them your story.
00:48:26.862 --> 00:48:27.403
Yeah.
00:48:27.403 --> 00:48:30.407
I think it's going to be very powerful, especially when people hear your website.
00:48:31.407 --> 00:48:39.875
The other thing I want to mention is in terms of the actual sort of action we want people to take here, which is, get in touch.
00:48:39.875 --> 00:48:44.463
Okay, so my question is, what do happens when they get in touch?
00:48:44.463 --> 00:48:53.639
Are they doing a free session or are they just having a chat or not get in contact for first that first 15 minute consultation?
00:48:54.222 --> 00:48:57.434
Just generally checking whether we can work together.
00:48:57.434 --> 00:48:58.559
Let's be honest. You're coaching.
00:48:58.559 --> 00:49:06.150
So whether they like me, we're going to have a good working coaching relationship and also explain what are they wanting out of breath coaching or running?
00:49:06.150 --> 00:49:07.152
Coaching.
00:49:07.152 --> 00:49:15.284
You know, as somebody coming to me that has never ran before and I want to run a marathon in ten weeks, you know, I'll have to then go.
00:49:15.284 --> 00:49:17.954
It's probably not possible.
00:49:15.284 --> 00:49:17.954
You know, you would ignore me and go.
00:49:17.954 --> 00:49:20.791
It is possible.
00:49:17.954 --> 00:49:20.791
Yeah. We'll do it. Well, okay.
00:49:20.791 --> 00:49:24.001
But you know, getting set some goals early on.
00:49:24.043 --> 00:49:24.378
Yeah.
00:49:24.378 --> 00:49:44.146
In that 15 minutes talk about what they would expect from the product before the outline for the outlay any money and then going forward booking some sessions at a time that's mutually agreeable for both of us, ideally with breathwork, you know, you would like to do it once a week or possibly twice a week, but leaving you that time to do a week of practice.
00:49:44.563 --> 00:49:49.820
The same breathing techniques, and then we add on and build on over the course of four weeks.
00:49:49.820 --> 00:49:52.905
And it'd be the same with running, you know, maybe an eight week cycle.
00:49:53.782 --> 00:49:56.492
The first week, 3 or 4 weeks later, we catch up again.
00:49:56.492 --> 00:50:05.918
But that first 15 minutes, 20 minutes would be the chat about, yeah, how it would all work, for the individual or for the company.
00:50:05.918 --> 00:50:07.003
Okay.
00:50:07.003 --> 00:50:16.054
I, I, I would love you to be so popular, but that's not free.
00:50:16.929 --> 00:50:18.764
Or not have enough time to do it.
00:50:18.764 --> 00:50:20.474
Well no I'm, I yeah.
00:50:22.768 --> 00:50:35.239
It's a hard one with this one because again I've had, I've booked in calls of coaches and it's a very, the ones I've had a very, very odd experience.
00:50:35.239 --> 00:50:37.576
And you know like you said, it's very personal.
00:50:37.576 --> 00:50:45.791
This person you see into every day, either via WhatsApp or, you know, would via, you know, some of the other methods and you need to get on with them.
00:50:46.543 --> 00:50:50.755
So I think that sort of, you know, that sort of romancing, that sort first date is really important.
00:50:51.255 --> 00:50:55.177
But we want them to have you as a bit of a sort of celebrity.
00:50:56.260 --> 00:51:03.643
You know, you're on the phone that, oh my God, I'm seeing the Golden Guard on TikTok, you know, you know, that's that's what we want to get to.
00:51:03.643 --> 00:51:05.644
That's what we want to get to you because it's not about close.
00:51:05.644 --> 00:51:07.481
Then you all actually go kind of whatever, you know.
00:51:07.481 --> 00:51:10.400
Yeah. You know, that's all we have to say.
00:51:07.481 --> 00:51:10.400
And then 50 or 60 is easy.
00:51:10.400 --> 00:51:13.402
You know, you don't need a huge audience to get 60 clients.
00:51:13.945 --> 00:51:15.822
You don't need a lot at all.
00:51:15.822 --> 00:51:17.824
You know, this is in terms of viewership.
00:51:17.824 --> 00:51:21.702
Yeah, we want views, but we don't need money to convert like we were talking about.
00:51:21.702 --> 00:51:28.835
One of our other podcasts is, we only got 800 views, downloads last year, but we revenue money from it.
00:51:29.210 --> 00:51:31.963
You know, we were revenue about two and a half, three grand a month.
00:51:31.963 --> 00:51:33.672
And in from the outside we go.
00:51:33.672 --> 00:51:34.840
You've only got that many views.
00:51:36.217 --> 00:51:36.760
Yeah.
00:51:36.760 --> 00:51:39.387
How many people, how many podcasts are making money?
00:51:39.387 --> 00:51:41.722
Very few that it's. Which is amazing.
00:51:41.722 --> 00:51:49.688
So although we're looking at the views, obviously trying to get that up, you don't need a lot to make this commercially viable.
00:51:49.898 --> 00:52:00.117
You just need the right type, which is the right type, to come back, you know, with the get in touch as get in chat, send me through link to your Strava back.
00:52:00.117 --> 00:52:02.661
Through look through the gory details of it.
00:52:02.661 --> 00:52:03.954
Yeah, right.
00:52:03.954 --> 00:52:06.206
This is roughly what we'll do.
00:52:06.206 --> 00:52:07.873
Yeah. Are you happy with that?
00:52:07.873 --> 00:52:12.628
Are you are you able to give me that time so that I can give you those improvements?
00:52:12.628 --> 00:52:19.094
Are you willing to give me this amount of time to work on your breath, work with you to get these results?
00:52:19.677 --> 00:52:23.139
That's the main thing about that sort of first 15 minute chat that the.
00:52:23.931 --> 00:52:25.307
Do you understand?
00:52:25.307 --> 00:52:26.226
It's a two way street.
00:52:26.226 --> 00:52:28.144
I will tell them this is the run.
00:52:28.144 --> 00:52:29.813
These are the exercises I want you to try.
00:52:29.813 --> 00:52:36.610
But if they're not engaging and going to do it, it's not really beneficial for them or for me to be not doing it now.
00:52:36.610 --> 00:52:44.744
Especially if you put a plan together and you're not like, I mean, it takes ages to do any week planners, you know, every single day for eight weeks of what you're going to do.
00:52:44.786 --> 00:52:47.914
Yeah, I got she got annoyed at me because it's like a two weeks where I.
00:52:47.956 --> 00:52:48.873
Yeah, I was busy.
00:52:48.873 --> 00:52:51.293
I genuinely it wasn't maybe even a pain.
00:52:48.873 --> 00:52:53.210
I was just like I was up and down the country or whatever it was at the time.
00:52:54.503 --> 00:52:55.297
She sent me already.
00:52:55.297 --> 00:52:57.173
She's going, what are you doing?
00:52:57.173 --> 00:52:58.757
I'm like, I'm sorry.
00:52:58.757 --> 00:53:00.969
I'm like, I'm doing life. I'm doing.
00:53:00.969 --> 00:53:03.847
Yeah, I'm living fireman. And she quit fat.
00:53:03.847 --> 00:53:17.152
So she said, I know, but you know, two weeks before you got to midnight, I'm like, I know, but I can't continue doing an hour of 45 workout at one time every every week or every other day because, like, I've got to be up at six now.
00:53:17.152 --> 00:53:20.112
They're all over my they say that's a lady. That was the same.
00:53:20.112 --> 00:53:24.659
But I'm I've got a very flexible when it comes to that.
00:53:24.659 --> 00:53:26.202
I do I've got three kids.
00:53:26.202 --> 00:53:28.454
I totally understand that life gets in the way.
00:53:28.454 --> 00:53:31.458
And I was doing an eight week program for a lady.
00:53:31.833 --> 00:53:33.835
She'd run under 60 minutes for a ten.
00:53:33.835 --> 00:53:37.172
She wanted to do it again, but comfortably, with a smile on a face.
00:53:37.172 --> 00:53:42.594
At the end of seven weeks, we did, went on holiday to Spain.
00:53:42.594 --> 00:53:45.764
Totally say it all, you know, you can, you know, try and get a run.
00:53:45.764 --> 00:53:49.434
Went from to run this to, you know, one run in Spain that's not an issue.
00:53:49.809 --> 00:53:51.853
Got sick, no problems.
00:53:51.853 --> 00:53:54.731
That's fine. We'll shuffle everything around. It can be done.
00:53:54.731 --> 00:53:55.356
It will. And.
00:53:55.356 --> 00:53:59.152
But then the end of this six weeks, it was ran a PB.
00:53:59.652 --> 00:54:00.277
Felt great.
00:54:00.277 --> 00:54:03.697
Could have kept running and was happy and went job done.
00:54:03.697 --> 00:54:04.865
Take great thanks.
00:54:04.865 --> 00:54:07.202
And but you do have to be flexible.
00:54:07.202 --> 00:54:07.952
That's a problem.
00:54:07.952 --> 00:54:13.958
But that starts at the first meeting with someone you know is flexibility.
00:54:14.041 --> 00:54:21.257
Have you the so so we've I've saved Marcus, put that thing together for you so you can take that away, which amazing.
00:54:21.257 --> 00:54:24.969
And like I said, just, things like hypers and stuff.
00:54:24.969 --> 00:54:25.929
Give it a go.
00:54:25.929 --> 00:54:27.179
But I would use chat.
00:54:27.179 --> 00:54:33.686
She would say, like, you know, the biggest thing that I, when I was looking at your, your questions, which is you just don't have time.
00:54:33.686 --> 00:54:36.021
We've got three kids under five.
00:54:36.021 --> 00:54:36.523
You're busy.
00:54:36.523 --> 00:54:39.525
Go like, fuck it up. I've.
00:54:39.525 --> 00:54:40.693
You got a lot going on.
00:54:40.693 --> 00:54:43.570
I can imagine the mornings in your place.
00:54:43.570 --> 00:54:44.489
The mornings are great.
00:54:44.489 --> 00:54:47.409
You know, the long, that long. Yeah.
00:54:47.409 --> 00:54:49.159
They start that run by five.
00:54:49.159 --> 00:54:52.454
Like, I don't know when the morning starts and the night finishes,
00:54:53.331 --> 00:54:59.003
00 at night and you're like, please, when is it seven one is is seven.
00:54:59.003 --> 00:55:02.132
The good one is is when they wake up about 10:30.
00:55:02.132 --> 00:55:03.800
Anybody else would get upset by that.
00:55:03.800 --> 00:55:06.802
30.
00:55:07.177 --> 00:55:12.599
You now know that you've got at least a solid hour before one of the three of them wake up again.
00:55:09.806 --> 00:55:12.599
So you're like, perfect.
00:55:12.599 --> 00:55:15.644
I'll be able to sleep from 10:30, 11:30 uninterrupted.
00:55:15.769 --> 00:55:17.355
Yeah, well, you haven't got a lot of time.
00:55:17.355 --> 00:55:26.739
So that was the one thing that when I was reading your, your, your, when you're reading your answers that how can you do something on social that isn't going to take up loads of time.
00:55:26.739 --> 00:55:31.452
So again, creating content, using chat to really help getting some good hooks.
00:55:31.494 --> 00:55:33.579
Again, ChatGPT is going to be your friend.
00:55:33.579 --> 00:55:35.498
It's going to be your best mate when it comes to this.
00:55:35.498 --> 00:55:38.835
Use things like opus as like opus is the best tool out there for that.
00:55:39.043 --> 00:55:45.467
Once I recorded, put them in there, get all the captions on there and just schedule you could get.
00:55:45.467 --> 00:55:54.601
You could do, you know, an hour every night you fly through content, you probably do five videos in an hour, and you could do that for five days.
00:55:54.641 --> 00:55:57.061
You've got five weeks worth of work ready.
00:55:57.061 --> 00:55:58.813
So, you know, again, you don't need.
00:55:58.813 --> 00:56:01.900
And also this is this is a cheap way of doing it.
00:56:01.900 --> 00:56:03.650
You know, you're recording yourself, which is great.
00:56:03.650 --> 00:56:04.985
Obviously the mike's really important.
00:56:06.403 --> 00:56:17.164
But in terms of the, the batching and bulking of content batch up and scheduler and then put it across YouTube shorts, put it cross rails, the same videos, you don't have to redo it.
00:56:17.164 --> 00:56:21.210
Again, that was the biggest thing when I where we went, we saw saw your stuff.
00:56:22.003 --> 00:56:25.757
And you know, you want to become a bit of a celebrity in that field.
00:56:26.590 --> 00:56:40.855
But definitely look at the running side as your bullet hole into a bigger audience, because you'll be you'll be lapped up, especially if you've got some if you've got like that case to do that story you told me there, that should be, I'll tell you how I got this lady doing this.
00:56:41.606 --> 00:56:44.400
Yeah. Like, what a that's that's amazing.
00:56:44.400 --> 00:56:45.985
What I've got actually got the review there.
00:56:45.985 --> 00:56:51.032
I've got to be honest, I haven't edited them put up yet, but hey, that's the that's it.
00:56:51.032 --> 00:56:53.659
You know, when you know, do videos when you're walking as well.
00:56:53.659 --> 00:56:57.163
So stuff going on in the background keep you know people love that type of content.
00:56:57.288 --> 00:56:58.456
You know it keeps them engaged.
00:56:58.456 --> 00:57:02.293
So although you do a lot of stuff face to face, do stuff when you're walking.
00:57:02.293 --> 00:57:06.840
Yeah. Different angles, you know, just yeah, that stuff's easy for you.
00:57:06.840 --> 00:57:07.882
And she's great.
00:57:07.882 --> 00:57:13.512
It's just pretty the the editing which again, we don't have to because of opus and the scheduling which is going to be massive.
00:57:13.512 --> 00:57:14.264
Yeah, they'll both help.
00:57:14.264 --> 00:57:19.686
And also the as you said the the ChatGPT for ideas.
00:57:19.686 --> 00:57:36.161
The thing with the issue I was having with breathwork was keeping things that anybody could find, and I wouldn't be putting a video on there that would be unsafe, say, for somebody with a medical condition or a child that could scroll or that breath guy says, do this.
00:57:36.161 --> 00:57:50.300
And the next minute they breathe anything, fall, do something, you know, and it's but keeping it appropriate and safe, which has always been always been in the forefront of my mind with anything you put on social media just thinking, who could interact with this?
00:57:50.467 --> 00:57:55.346
I wouldn't want interacting with it and making sure it was always going to be safe for everyone.
00:57:55.346 --> 00:58:03.353
There's two trains of thought that you're going to mitigate the risk if you got some runners, because typically most viewers will be over the age 16 typically, or 18, really.
00:58:04.355 --> 00:58:08.775
But secondly is that the algorithm will not push your content to an audience.
00:58:08.775 --> 00:58:17.952
And I know there's there's examples here where things different challenge and stuff, but the type of content you're, you're producing will not be pushed to a 12 year old daughter.
00:58:18.161 --> 00:58:27.503
That's what I was just unsure about the whole social media thing, because if you've never been on it, you think or you know, you tend to overthink these things and you think safety first, you know, will, yeah.
00:58:27.836 --> 00:58:31.925
Sticking something on there, will it go to the wrong area or something?
00:58:32.217 --> 00:58:36.637
The most annoying thing with social and obviously the mainstream media don't help this.
00:58:36.637 --> 00:58:46.688
And there are some, you know, some, you know, I watched a, program with Emma Willis and, Matt worst, I guess, about, you know, children being served certain type of content on TikTok.
00:58:46.688 --> 00:58:47.981
And it's, you know, it's devastating.
00:58:47.981 --> 00:58:56.114
Watch those horrendous because of loss of lives and stuff. But, the stuff that you're producing is not that. So?
00:58:56.907 --> 00:59:03.373
I wouldn't worry, you know, for you to get where you want to get to, which is, again, the aim is to get 60 live clients at one time.
00:59:03.706 --> 00:59:03.914
Yeah.
00:59:03.914 --> 00:59:07.001
You've got to push out the right content, and you've got to be consistent with it.
00:59:07.585 --> 00:59:10.463
Because the other thing with these platforms, I love the consistency.
00:59:10.463 --> 00:59:13.550
Although everyone says it's quality over quantity, it is.
00:59:13.757 --> 00:59:16.760
You've got the quality there minus the money.
00:59:17.262 --> 00:59:19.097
The quality is there, the content.
00:59:19.097 --> 00:59:21.056
Brilliant. You just need to be consistent.
00:59:21.056 --> 00:59:24.059
I just want a day like we post Warner Downs, that tick tock channel.
00:59:24.936 --> 00:59:34.195
We've been doing it for over a year now, and we get, you know, a lot of over the year, we've pretty hats, you know, let's say, Hoffman invest, give or take.
00:59:34.195 --> 00:59:37.864
That's Hoffman and watch that content about marketing, which is great.
00:59:38.157 --> 00:59:48.126
This is going to be a new TikTok channel, as well, you know, it might be more engaging, the stuff we do on the marketer, but, you know, who knows? It's just we're just we're just currently testing.
00:59:48.126 --> 00:59:51.545
But we will be very consistent with with one a week.
00:59:51.878 --> 01:00:01.179
The other two things I wanted to mention to you, and I think it's something to consider, probably not today, because you're busy with 4 to 3 children.
01:00:01.179 --> 01:00:02.431
Friend of four?
01:00:02.431 --> 01:00:02.764
Five.
01:00:02.764 --> 01:00:05.934
Sorry, but is one is creating a community.
01:00:06.518 --> 01:00:09.188
So maybe create your own one in school.
01:00:09.188 --> 01:00:11.065
But breathing being the.
01:00:11.065 --> 01:00:15.027
Yeah, being the focus I like the, you know, real emphasis on the breathing side of it.
01:00:15.027 --> 01:00:17.447
Like a really different running. Yeah. Club.
01:00:17.447 --> 01:00:29.791
And that could be virtually or that could be, you know, in your local area potentially, or like I said, but I think creating a community around what you're doing for runners, could be very interesting.
01:00:29.791 --> 01:00:32.878
You know, maybe giving a lot of free content and the way a platform.
01:00:32.878 --> 01:00:39.552
And again, Mark, if you can write this on there, get on the board, which is there's a, there's a platform called school which is S k.
01:00:39.552 --> 01:00:45.641
Oh, well, there's a guy called Alex Mosey who is big in America, very successful entrepreneur.
01:00:45.974 --> 01:00:50.103
And he, created school because he got fed up of Facebook groups.
01:00:50.103 --> 01:00:57.195
Yeah, Facebook groups are great, but they're not brilliant for when you're trying to really put content in front of people.
01:00:57.195 --> 01:00:58.905
Said some content that lives. Yeah.
01:00:58.905 --> 01:01:00.989
He could some. It's called school.
01:01:00.989 --> 01:01:02.949
It's flying.
01:01:02.949 --> 01:01:06.244
And it's how people are now building communities but outside of Facebook.
01:01:06.371 --> 01:01:08.914
So they own them rather than Facebook owning them.
01:01:08.914 --> 01:01:10.625
And I don't know how much school is.
01:01:10.625 --> 01:01:13.418
I think it's up about nine could a month.
01:01:10.625 --> 01:01:13.418
It's probably not a conversation size.
01:01:13.418 --> 01:01:15.588
You actually need to put on some content on that.
01:01:15.588 --> 01:01:23.137
But I think further down the line you could stop pushing runners to that school, which is around how you breathe.
01:01:23.471 --> 01:01:25.014
And that's all free.
01:01:25.014 --> 01:01:26.807
Yeah, but I don't know that know.
01:01:26.807 --> 01:01:28.601
Imagine you have 500 people in that school.
01:01:29.686 --> 01:01:31.019
You only need 10% of them.
01:01:31.019 --> 01:01:34.065
Yeah, a one time to be using your your coaching.
01:01:34.356 --> 01:01:35.440
Yeah. That's it.
01:01:35.440 --> 01:01:41.864
The you know when you'd like to think that because they're going on every other day or once a week to absorb content from.
01:01:41.864 --> 01:01:42.572
Yeah. Yeah.
01:01:42.572 --> 01:01:49.621
They would feel the benefit of you know, they might not want to a coach all the time, but they've got a particular race coming up.
01:01:49.621 --> 01:01:51.916
I know, you know, I've got a runny nose and stuff.
01:01:51.916 --> 01:01:52.958
Let's see.
01:01:52.958 --> 01:01:56.713
Intensive couple of weeks coming up for that check in, have a look at this.
01:01:56.795 --> 01:01:59.798
What can I do to polish off.
01:02:00.007 --> 01:02:05.471
So so I think there's a I think building community in something like school could be really powerful.
01:02:05.762 --> 01:02:07.514
Again it's it's more work.
01:02:07.514 --> 01:02:09.057
So maybe not for today.
01:02:09.057 --> 01:02:10.434
I basically maybe a year's time. Yeah.
01:02:10.434 --> 01:02:13.563
You know, you know to, you know what's good for something to work towards as well.
01:02:13.563 --> 01:02:14.856
Absolutely.
01:02:14.856 --> 01:02:17.315
Are you just going to send post on TikTok video forever.
01:02:17.315 --> 01:02:18.233
But that's it. Yeah.
01:02:18.233 --> 01:02:25.949
You can use that as a goal somewhere to get, because obviously getting people from TikTok to be a customer is harder than going.
01:02:25.949 --> 01:02:28.952
TikTok, YouTube shorts, rails.
01:02:28.952 --> 01:02:34.125
Hey, come on, come and join a free community where we'll teach you how to breathe properly while running.
01:02:35.293 --> 01:02:38.295
And then here's some of my coaching classes.
01:02:38.670 --> 01:02:43.009
There's less friction than there is going straight across the street there.
01:02:43.717 --> 01:02:46.596
So I think that's a that's a pretty long grind.
01:02:46.596 --> 01:02:54.561
The second thing was Live's, what you do is very, very, what's what I'm looking for.
01:02:54.561 --> 01:02:58.356
It's very visual.
01:02:58.356 --> 01:02:59.442
You can make it visual.
01:02:59.442 --> 01:03:03.112
Yeah, I, I don't watch these two, but there's two lads.
01:03:03.112 --> 01:03:05.155
My TikTok, they go live every single morning.
01:03:05.155 --> 01:03:07.699
They personal trainers, you know, I'm sure it's close to our cinema.
01:03:07.699 --> 01:03:08.201
Clearly.
01:03:08.201 --> 01:03:11.077
You know, when you see the background of someone you like, I know that.
01:03:11.077 --> 01:03:11.286
Yeah.
01:03:11.286 --> 01:03:13.831
I'm familiar. Yeah, but you're going to. Can't be. It's on TikTok.
01:03:13.831 --> 01:03:15.373
I'm not.
01:03:15.373 --> 01:03:17.376
I'm going round the corner since I near here.
01:03:17.376 --> 01:03:20.630
But anyway, two young lads, I see you on the footy my age.
01:03:21.380 --> 01:03:25.050
And they, they go online and they do a workout for an hour every morning.
01:03:26.052 --> 01:03:33.184
Every single morning I go on live and I'm not saying you do that, but they get like 4 or 5 other people doing this work with them now.
01:03:33.184 --> 01:03:33.851
Unbelievable.
01:03:33.851 --> 01:03:36.686
I saw Joe Wicks.
01:03:33.851 --> 01:03:36.686
They were all right. Yeah.
01:03:36.686 --> 01:03:38.648
That's very similar to the Joe Wicks.
01:03:38.648 --> 01:03:40.023
I can't believe how many.
01:03:40.023 --> 01:03:41.858
You know, these are just too young.
01:03:41.858 --> 01:03:42.318
Fair play.
01:03:42.318 --> 01:03:43.945
Unbelievable. They're out this morning.
01:03:43.945 --> 01:03:46.030
Freezing.
01:03:46.030 --> 01:03:48.949
I thought you could do that maybe twice a week.
01:03:48.949 --> 01:03:50.909
Yeah, maybe you could do, like I call.
01:03:50.909 --> 01:03:53.913
I just think about some names for, like, brave and for breakfast and.
01:03:54.079 --> 01:03:59.751
Well, to be honest, all of those videos young Lewis dressed roughly the same in the weather, looks the same.
01:03:59.751 --> 01:04:03.213
They're all done normally on a Wednesday when male.
01:04:03.213 --> 01:04:04.297
This goes for an athletic.
01:04:04.297 --> 01:04:05.590
You're out for a walk. Okay.
01:04:05.590 --> 01:04:07.677
Oh, she's gone asleep in the pram.
01:04:07.677 --> 01:04:08.510
I can do a video.
01:04:08.510 --> 01:04:10.847
So that's when I've been doing the videos.
01:04:10.847 --> 01:04:15.309
Basically when I've got time and I've get a walk in bit of exercise I think.
01:04:15.309 --> 01:04:16.059
Right.
01:04:16.059 --> 01:04:26.862
I've got some time to do a video or two videos and generally they're just they are done live because of I don't really have time to go through them 2 or 3 times and take to three different versions.
01:04:26.862 --> 01:04:36.371
So yeah, that's the definite I think the live, because obviously what that's going to do is you're not going to get loads of what Mark got Tik Tok now on your Tik Tok and just go on to a live for my feed.
01:04:37.539 --> 01:04:41.460
You're going to get people that will come on and it might just be ten minutes.
01:04:41.460 --> 01:04:41.751
Okay.
01:04:41.751 --> 01:04:44.213
I've just I actually just did LinkedIn live at 11:00.
01:04:44.213 --> 01:04:45.338
I do everyone's day.
01:04:45.338 --> 01:04:52.054
I just give ten, 12 minutes of just content around how you can best get a value from your comment section.
01:04:52.512 --> 01:04:58.811
And and we had so many do have on at 17 on they watch the whole 12 minutes.
01:04:59.103 --> 01:05:01.898
I'll probably get another 50 over the next 24 hours and watch it, which is great.
01:05:01.898 --> 01:05:04.358
Says about 60, 70 people there.
01:05:04.358 --> 01:05:08.320
But you'll see here that these people are just, just, just live.
01:05:08.737 --> 01:05:11.407
Well, just any old sausage. Michael.
01:05:11.407 --> 01:05:12.490
Oh, you want me to actually.
01:05:12.490 --> 01:05:12.909
Yeah, yeah.
01:05:12.909 --> 01:05:15.911
Just one that's sort of fitness based.
01:05:17.663 --> 01:05:18.789
Oh, yeah.
01:05:18.789 --> 01:05:21.416
Yeah. I'll. I'll add, pal.
01:05:23.085 --> 01:05:24.003
So. Yeah, something like this.
01:05:24.003 --> 01:05:25.588
Obviously. So that live.
01:05:25.588 --> 01:05:29.382
Now forget this is a live event in Thailand or somewhere.
01:05:29.717 --> 01:05:33.346
But imagine that was is you on screen for ten minutes going hi, guys.
01:05:33.346 --> 01:05:34.639
Right.
01:05:34.639 --> 01:05:41.938
I'm going to show you in the next two minutes how we're going to do certain breathing technique and actually showing them live how to do it.
01:05:42.313 --> 01:05:50.862
And if you do that once a week, Tik Tok is going to love you because you can live, which means all your organic views are going to get more, but it does not get recorded.
01:05:50.862 --> 01:05:53.615
You can go on to your views again, it doesn't get recorded.
01:05:53.615 --> 01:05:53.865
All right.
01:05:53.865 --> 01:05:58.371
So it just is basically a cheap version of a content for me as well sort of thing.
01:05:58.411 --> 01:06:02.958
It's an extra people join, they can obviously comment and ask questions, all that sort of thing.
01:06:03.000 --> 01:06:03.376
All right.
01:06:03.376 --> 01:06:06.045
People have questions about stuff he considers as well.
01:06:06.045 --> 01:06:12.050
So it might be, you know, runners, runners, breakfast, braving breakfast or something every Wednesday at ten.
01:06:13.052 --> 01:06:35.949
And you go on for 20 minutes and you are asking any questions, will show you techniques and how you can breathe better while you're running, whether that be a ten K or an ultra or a marathon world five K, whatever it might be, and a certain technique, because that bring up the other guy that we saw, Michael, there's a guy that we found who does some very strange content when it comes to breathing.
01:06:35.949 --> 01:06:38.952
But I don't know if you've seen this chap.
01:06:39.119 --> 01:06:41.664
I just found these by just typing in Breathing coach.
01:06:41.664 --> 01:06:42.373
Yeah.
01:06:42.373 --> 01:06:48.336
So this guy does a lot of mods.
01:06:48.336 --> 01:06:49.755
If you scroll down a little bit, Michael J.
01:06:49.755 --> 01:06:53.300
Some of the he'll show you or like get really close his face.
01:06:53.300 --> 01:06:56.177
No, he'll get really annoyed and show you how to do stuff.
01:06:56.177 --> 01:07:02.351
Obviously you know he is an interesting character but he's getting views.
01:07:02.351 --> 01:07:02.726
Yeah.
01:07:02.726 --> 01:07:06.146
You know, he's got in you know I don't know what he's visual hook as well.
01:07:06.146 --> 01:07:09.567
So like the star, if you scroll past it you just see this guy with his tongue out.
01:07:09.608 --> 01:07:10.400
Yeah. Oh that.
01:07:10.400 --> 01:07:12.695
And then you go back and yeah, it looks a bit like Dog the Bounty on.
01:07:14.905 --> 01:07:16.489
Yeah.
01:07:16.489 --> 01:07:18.826
We talked about voiceovers as well.
01:07:18.826 --> 01:07:19.702
Yeah.
01:07:19.702 --> 01:07:22.954
The problem with voiceovers, Michael, is that it's just the time element.
01:07:22.954 --> 01:07:28.918
You know, you have him break it into five and I I've got two and it's hard enough.
01:07:28.960 --> 01:07:30.880
Michael has none.
01:07:30.880 --> 01:07:33.798
It's a suggestion I'll send it to you.
01:07:33.798 --> 01:07:35.967
Make that sorted out and said nothing.
01:07:35.967 --> 01:07:37.219
Not for a week.
01:07:37.219 --> 01:07:40.222
Can I have all five of them?
01:07:40.514 --> 01:07:44.143
So Michael was going to say about voice overs, you just don't have the time to edit it.
01:07:44.143 --> 01:07:47.146
So I don't think it's fair to even to mention it, buddy.
01:07:48.188 --> 01:07:53.652
Again, I work, but again, when you look at some of the content he produces, it's some of them. It's really close.
01:07:53.652 --> 01:07:58.324
I'm not saying you do this, but in your live maybe showing, you know, I don't know, technique.
01:07:58.324 --> 01:07:59.992
So I'm just so sort my face for the sake of it.
01:07:59.992 --> 01:08:03.996
But you know how you would do a certain one and why that would benefit.
01:08:03.996 --> 01:08:05.748
So yeah. Potentially.
01:08:05.748 --> 01:08:07.333
Look at that live. Yeah.
01:08:07.333 --> 01:08:07.750
Every way.
01:08:07.750 --> 01:08:10.543
But again try and be consistent consistency.
01:08:10.543 --> 01:08:11.545
It's you know. Yeah.
01:08:11.545 --> 01:08:13.130
And it might be that actually it's dance time.
01:08:13.130 --> 01:08:14.965
So what we do you know until the no.
01:08:14.965 --> 01:08:17.051
I probably would have the time to do a live.
01:08:17.051 --> 01:08:22.515
That's the thing is something I could probably add in quite easily easily to my week.
01:08:22.722 --> 01:08:24.725
Yeah. Yeah.
01:08:22.722 --> 01:08:24.725
Because it could be just 50 minutes.
01:08:24.725 --> 01:08:29.979
No, that's, I mean I can, I can find 15 minutes during the day when one day we and I can be consistent with it.
01:08:30.189 --> 01:08:32.024
Most of them are posting given it.
01:08:32.024 --> 01:08:33.484
We all watch secrets here.
01:08:33.484 --> 01:08:37.320
I gymnastics twice a week with my children and most get the laptop out.
01:08:37.529 --> 01:08:40.533
You know, on the phone there it gets posted.
01:08:40.990 --> 01:08:43.786
Our youngest stores having a sleep portfolio in the pram.
01:08:43.786 --> 01:08:46.788
One of the other children at gymnastics for 40 minutes.
01:08:46.872 --> 01:08:47.664
I am watching them.
01:08:48.998 --> 01:08:50.167
But then that's my posting.
01:08:50.167 --> 01:08:51.335
It's on Tuesday. Thursday.
01:08:51.335 --> 01:08:54.337
It's not a surprise that Tuesday Thursday are the gymnastics days.
01:08:54.380 --> 01:08:59.969
And so that's when I try and get everything fit as much as I can run the busy, busy day.
01:09:00.051 --> 01:09:01.886
Yeah, because I don't always have time night.
01:09:01.886 --> 01:09:09.228
If I'm working on, you know, doing actual paid work, it's not a lot of it can be done always during the day.
01:09:09.395 --> 01:09:13.064
Well, obviously we've chat with some of the things we said about today.
01:09:13.064 --> 01:09:15.359
There's no reason why you can't bulk boxes content.
01:09:15.359 --> 01:09:17.569
You could be weeks in advance.
01:09:17.569 --> 01:09:22.867
You know you can actually yeah we the chance to before put them there enjoy the gymnastics.
01:09:22.867 --> 01:09:23.533
Yeah.
01:09:23.533 --> 01:09:26.787
Although I even when I was I couldn't do gymnastics I can't say there's only one.
01:09:27.537 --> 01:09:30.623
It's like on a high rise as an eight as I one bit.
01:09:30.623 --> 01:09:33.543
That's glass. It's no one can see anyone on other.
01:09:33.543 --> 01:09:35.753
Those are quite good actually. TV screens mate.
01:09:35.753 --> 01:09:36.421
You can see that.
01:09:36.421 --> 01:09:39.007
You can go upstairs and look at the whole viewing platform.
01:09:39.007 --> 01:09:43.845
But I get why you say, because last night I got in, I guess.
01:09:43.845 --> 01:09:44.721
Any other questions?
01:09:44.721 --> 01:09:46.849
Gordon, we've gone through quite a bit.
01:09:46.849 --> 01:09:51.520
It's actually been really helpful in the way that you said before.
01:09:51.520 --> 01:09:57.275
I'm not as bad as I thought I was, so it's kind of good that it's been one validated.
01:09:57.275 --> 01:10:01.613
I've kind of muddled my way through is the right trajectory.
01:10:01.613 --> 01:10:08.119
And things that you've given me to do are changeable things that can change quite easily, but that will improve.
01:10:08.119 --> 01:10:12.582
I've done, the one thing I was going to ask you about is LinkedIn.
01:10:12.582 --> 01:10:26.680
I find actually it not bad as it seems to be a lot less, I don't know, spam on there, or was quite easy to engage with people that where, you know, I've had quite a few leads from it.
01:10:26.680 --> 01:10:34.145
Little football, another couple of things going on because I can see what people are interested in.
01:10:34.313 --> 01:10:38.317
And it's not as if you're just adding somebody blank on Instagram or TikTok or something.
01:10:38.317 --> 01:10:41.110
Is that, I guess it depends what the objective is.
01:10:41.110 --> 01:10:43.572
Obviously we spoke today about it was more for corporate clients.
01:10:43.572 --> 01:10:44.739
Yeah. For corporate.
01:10:44.739 --> 01:10:51.412
So I reached out a few strength and conditioning guys from football and a couple of football managers, and one of them came back.
01:10:51.412 --> 01:10:53.791
Yes, well we are interested in that.
01:10:53.791 --> 01:10:55.292
So I didn't know.
01:10:55.292 --> 01:10:58.045
Is that something. No, I know I think if you're using it for that.
01:10:58.045 --> 01:11:00.631
Absolutely I think I think be really clever.
01:11:00.631 --> 01:11:03.550
Be very careful of LinkedIn with your ICP.
01:11:03.550 --> 01:11:06.845
So who is been posting and things like that on there.
01:11:06.845 --> 01:11:07.512
That's the thing.
01:11:07.512 --> 01:11:07.887
Yeah.
01:11:07.887 --> 01:11:13.726
I was using that for I can personally I would you know again this is all bound down to time.
01:11:13.935 --> 01:11:15.354
You don't have time. No.
01:11:15.354 --> 01:11:19.899
You know don't you don't have a huge social media team behind you doing this stuff. So you've got to be very careful on what you do.
01:11:19.899 --> 01:11:21.443
And this is where most people fall down.
01:11:21.443 --> 01:11:23.612
They go on and do all this stuff analytical.
01:11:23.612 --> 01:11:25.613
And then they, they they're not consistent.
01:11:25.613 --> 01:11:27.283
And I give up and I go social in work.
01:11:27.283 --> 01:11:30.493
So you can work, but you've got to just be very clear on what the objective is.
01:11:30.868 --> 01:11:35.164
So I would post the stuff that you're doing on ticked up place on LinkedIn.
01:11:35.164 --> 01:11:35.957
All right.
01:11:35.957 --> 01:11:41.380
I would just do that and then reach out to those football clubs like I'm I'm very close to people like Oxford United.
01:11:41.380 --> 01:11:42.881
I know those guys very well.
01:11:42.881 --> 01:11:45.509
A friend of mine who's very high, but Aston Villa. Yeah.
01:11:45.509 --> 01:11:46.885
Like football clubs are on there.
01:11:46.885 --> 01:11:48.886
Yeah. You know, they are absolutely on there.
01:11:48.886 --> 01:11:54.475
Obviously as you go into the the lower teams, you know, you're pretty more likely to get hold of management or something.
01:11:54.475 --> 01:11:56.770
Yeah. Some of the directors but yeah.
01:11:56.770 --> 01:12:04.528
If you're going after sports clubs or football clubs, you know, rugby, there's also, you know, some professional runners on there as well.
01:12:04.528 --> 01:12:07.530
Professional sports at just the players themselves.
01:12:07.573 --> 01:12:10.868
So yeah, I would, I would there's, I would reach out to them personally.
01:12:13.119 --> 01:12:16.707
It's just making sure that where is your time best spent.
01:12:16.748 --> 01:12:24.256
Is it best spent emailing, you know, spending half an hour every week emailing or messaging people on LinkedIn?
01:12:24.256 --> 01:12:26.507
Or is that half an hour better spent somewhere else? Yeah.
01:12:26.507 --> 01:12:27.134
And that be not.
01:12:27.134 --> 01:12:28.385
We don't have the answer today.
01:12:28.385 --> 01:12:30.095
No, that's after three months.
01:12:30.095 --> 01:12:30.220
Yeah.
01:12:30.220 --> 01:12:32.930
Well, I've spent this much time on this actually.
01:12:32.930 --> 01:12:34.557
Is it worth it? Yeah.
01:12:34.557 --> 01:12:36.851
And it might be the.
01:12:34.557 --> 01:12:36.851
No, no, it's not bad thing.
01:12:36.851 --> 01:12:39.854
This is, you know, speaking to someone last week about this.
01:12:40.480 --> 01:12:43.442
A no is good having not.
01:12:43.442 --> 01:12:43.900
Yeah.
01:12:43.900 --> 01:12:49.907
Read the red lights in the at but also at a no in terms of no that isn't the right platform for me.
01:12:49.907 --> 01:12:51.617
It's not producing what I need it to.
01:12:51.617 --> 01:12:54.161
Yeah. You know, it's not a bad thing that you certainly are on LinkedIn.
01:12:54.161 --> 01:12:56.747
No no no not it I don't cares. Right.
01:12:56.747 --> 01:12:59.207
You know, suddenly just stop posting.
01:12:59.207 --> 01:13:01.335
You know you might be in frame of time ago.
01:13:01.335 --> 01:13:03.962
Actually I've just got I've got nothing from LinkedIn.
01:13:03.962 --> 01:13:06.047
I'll spend an hour a week. Yeah.
01:13:06.047 --> 01:13:08.634
12 hours of spent and I've got till this call.
01:13:08.634 --> 01:13:11.636
Yeah. And I've had no responses.
01:13:11.720 --> 01:13:21.188
So and the problem with LinkedIn is if you're messaging that content is, isn't evergreen the content that you're putting on let's say for example, TikTok.
01:13:21.229 --> 01:13:22.605
Yeah, it's going to be there forever.
01:13:22.605 --> 01:13:36.578
So even if, brave and brave work suddenly and techniques suddenly become very popular in 2027, your content is still going to be on there, and the algorithm will know that, and they'll start pumping out like I got so some content last week from a year and a half ago.
01:13:37.162 --> 01:13:38.413
And I was like, wow.
01:13:38.413 --> 01:13:40.957
Because it knows I mean, trust it now and it's gone.
01:13:40.957 --> 01:13:44.377
Hey, you go, here's a video that is in is going to interest you today.
01:13:44.377 --> 01:13:45.796
Yeah. Amazing.
01:13:45.796 --> 01:13:51.426
So actually, although you might see the fruits of your labor now, you might see the fruits of it.
01:13:51.426 --> 01:13:55.721
One video in a year, six months, a month, you just never know.
01:13:55.721 --> 01:14:01.185
Like some of the videos that we put out one of them a while ago, suddenly got a spike in views for certain.
01:14:01.185 --> 01:14:02.186
You like?
01:14:02.186 --> 01:14:03.479
Yeah, well it's not.
01:14:03.479 --> 01:14:07.109
And again, it's just because people are interested in that particular topic at that time.
01:14:07.317 --> 01:14:12.613
Whereas on LinkedIn, if you're messaging the message is gone forever, if they don't engage, if you're out.
01:14:12.613 --> 01:14:17.286
So I would just be I would just be careful and you just go, okay, is it worth it?
01:14:17.286 --> 01:14:18.244
But give it some time.
01:14:18.244 --> 01:14:18.787
No, that's been good.
01:14:18.787 --> 01:14:33.801
Yeah I just because at the moment right as I said contact you just you know a couple of months in and it was very scattergun of let's just not sit about and wait, you know, let be proactive, get a website, go.
01:14:33.801 --> 01:14:38.931
And it wasn't perfect when I first put up there were mistakes was things were out of order.
01:14:38.931 --> 01:14:41.560
You looked at it on a phone and it was all all over the place.
01:14:41.560 --> 01:14:42.060
You know.
01:14:42.060 --> 01:14:43.395
But it was no, it was on there.
01:14:43.395 --> 01:14:43.979
That was the thing.
01:14:43.979 --> 01:14:51.028
It was posted and then was changed around and fixed and made to look better. The LinkedIn, TikTok, everything.
01:14:51.028 --> 01:14:54.655
Obviously you just get out there and get something starting.
01:14:54.655 --> 01:15:01.787
And then now, thanks to both, I can now concentrate on, you know, dial in a bit more on what I'm going to look for.
01:15:01.787 --> 01:15:07.920
You're not far off, you know, like, you know, we've had you know, a couple of guys are in tomorrow, is a recruitment firm.
01:15:08.420 --> 01:15:09.880
I don't know where to start.
01:15:09.880 --> 01:15:11.006
You know, I'd be honest.
01:15:11.006 --> 01:15:17.261
You know, it's, it's it's it's going to be an interesting one because it's so bad, you know, being candid.
01:15:17.261 --> 01:15:21.682
And we're gonna have a conversation with him and go, yo, this has to start from scratch.
01:15:21.682 --> 01:15:22.600
This is horrendous.
01:15:22.600 --> 01:15:28.774
You know, your messaging is to them, then it's to them like you're very focused on the breathing.
01:15:26.729 --> 01:15:28.774
Yeah.
01:15:28.774 --> 01:15:30.692
I think we just need to focus on the running.
01:15:30.692 --> 01:15:34.238
Just same amount of time, but just change the focus slightly.
01:15:34.445 --> 01:15:35.572
Just change the audience.
01:15:35.572 --> 01:15:37.740
Add more people who are interested in running and they are breathing.
01:15:38.824 --> 01:15:43.329
Again, the repurposing batching content hashtags as well as buzz.
01:15:43.329 --> 01:15:43.788
All right. Yeah.
01:15:43.788 --> 01:15:50.253
If you go on when you go to put it on TikTok, if you search the hashtag, it'll kind of tell you how many views and posts. Yeah.
01:15:50.253 --> 01:15:56.260
So now if you can find some relevant running or that sort of thing and that comes up all under search again.
01:15:56.551 --> 01:15:57.886
Yeah. Yeah.
01:15:57.886 --> 01:16:01.722
So I would for the hashtags, I would, I would focus on 3 to 4.
01:16:02.349 --> 01:16:05.435
And I would just keep them very running focused for the time just the same.
01:16:05.644 --> 01:16:06.853
Would you keep the same ones.
01:16:06.853 --> 01:16:09.605
If so your target for the time you've got.
01:16:09.605 --> 01:16:10.399
Yes. Yeah.
01:16:10.399 --> 01:16:14.360
I would just copy and paste the same ones things like a running coach.
01:16:14.653 --> 01:16:15.695
Better running.
01:16:15.695 --> 01:16:17.655
We can have a quick look and we'll send those across.
01:16:17.655 --> 01:16:22.327
But I would again, because a time I'm very conscious keep for just keep the for a consistent.
01:16:22.703 --> 01:16:23.619
Yeah. And and. Yeah.
01:16:23.619 --> 01:16:26.289
Just just keep it very, very consistent.
01:16:26.289 --> 01:16:28.332
No. That's it. That's. No, that's all very good.
01:16:28.332 --> 01:16:29.083
Very helpful.
01:16:30.127 --> 01:16:32.296
Don't feel as lost.
01:16:32.296 --> 01:16:34.297
You know it's a minefield out there.
01:16:34.297 --> 01:16:36.882
It is. We should not always delete it all and start again.
01:16:36.882 --> 01:16:38.426
Which was which is great.
01:16:38.426 --> 01:16:40.386
No, no absolutely not. But yeah.
01:16:40.386 --> 01:16:43.599
No, that's I think that's you. Episode one.
01:16:44.015 --> 01:16:45.641
You're the first guy. Thank you.
01:16:45.641 --> 01:16:50.689
And I am impressed because man Michael got Michael when Gordon's going Glasgow.
01:16:50.814 --> 01:16:53.317
And I'm like that's cool.
01:16:53.317 --> 01:16:55.068
Yeah that's not far now.
01:16:55.068 --> 01:16:58.613
Yeah we actually realize there's average speed cameras in here.
01:16:58.613 --> 01:17:00.157
So it be an expensive trip.
01:17:00.157 --> 01:17:01.867
It's a slightly different drive in England.
01:17:01.867 --> 01:17:04.911
This is from I think the more advisable speed limits.
01:17:05.037 --> 01:17:06.997
Yeah. Once you pass Carlisle.
01:17:06.997 --> 01:17:12.668
Yeah I noticed that when the sun came off as I was getting past Manchester and I was like, oh, there's cameras along the side.
01:17:12.668 --> 01:17:14.921
They're not big yellow ones that are in Scotland. Those.
01:17:14.921 --> 01:17:17.215
Oh any of these, are these a live one?
01:17:17.215 --> 01:17:21.886
Was this before Manchester just after Manchester between Manchester and Birmingham.
01:17:21.886 --> 01:17:23.889
Yeah it's average speed cameras on that.
01:17:23.889 --> 01:17:26.850
But you're not too bad. I'm normally okay.
01:17:23.889 --> 01:17:26.850
All right.
01:17:26.850 --> 01:17:28.351
So you'll be.
01:17:28.351 --> 01:17:29.603
Yeah. You should be absolutely fine.
01:17:29.603 --> 01:17:31.313
But thank you for coming down.
01:17:31.313 --> 01:17:33.023
Great. And writing down.
01:17:31.313 --> 01:17:33.023
Thanks for the coffee.
01:17:33.023 --> 01:17:33.856
No, no.
01:17:33.856 --> 01:17:36.568
Well, I'll send you this after, And.
01:17:36.568 --> 01:17:38.654
Yeah, thank you for being, on in the comments.
01:17:38.654 --> 01:17:40.404
No problem saying that much again, thanks for watching me.