How Sortd Founders Alexis and Jodine started an online business

This episode is the first of our new mini series with Liv. In this interview, we chat to lifelong friends Alexis Aaron and Jodine Wolman, who are the co-founders of SORTD, Australia’s fast-growing shopping wishlist platform trusted by more than 450,000 online shoppers. Launched in 2023, SORTD has become the go-to platform for saving, sharing and managing online wishlists, with more than 20 million items saved in curated wishlists to date. SORTD helps users make more informed and efficient purchase decisions, compare prices, avoid lost finds, and shop with confidence - from any online store, all in the one place. Named in Forbes 30 Under 30 2025, Alexis and Jodine are on a mission to eliminate the chaos and fragmentation from online shopping. Find them online @get_sortd or in the app store.

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Thanks for listening, we have so many great guests and episodes lined up for you this season.

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