ОБ ЭТОМ ЭПИЗОДЕ
In our very first episode, we dive into how we got started on this journey in Future Ready CMO and the foundational research conducted surrounding the experience and challenges that CMOs are facing in todays business climate. Today, we discuss the research survey our guest, friend, and research co-collaborator Matt Seltzer, SVP of Intuify, a marketing research firm.
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
This episode continues our conversation from the first episode about how CMOs can prepare themselves to lead change. Mary and Dee Anna, alongside Matt Seltzer, SVP of Intuify, a marketing research firm, discuss the changing role of marketers, the challenges they face, and how they can become a forc…
This episode of the Future Ready CMO podcast features Thomas Kolster, founder and Creative Director of the Goodvertising Agency. The discussion revolves around the role of marketing leaders in driving positive change in business and society, focusing on the concept of a post-purpose world and the n…
Join us as we discuss the evolving role of the CMO, the need for cross-functional relationships, and the importance of sales and marketing alignment. Hear from Tracy Eiler as she shares her insights on the dynamic partnership between sales and marketing leaders.
Join us as we discuss the importance of archetypes in leadership and marketing with their guest, Merle Singer. They explore how understanding archetypes can help leaders show up authentically and genuinely in their roles, and how this understanding can influence brand narratives and customer relati…
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