ОБ ЭТОМ ЭПИЗОДЕ
The 5 Ways to transform you portfolio are:
- Copy Other Agencies
- Show Your Process
- Add Visual Storytelling
- Using Mockups
- Your About Section
References in this episode:
- https://nathanallotey.com/tv/059-freelancer-vs-consultant-vs-agency/
- https://nathanallotey.com/tv/067-never-call-yourself-a-freelancer/
- https://nathanallotey.com/tv/068-your-job-title-matters-cory-mccabe-interview/
I used to believe if I focused on having great skill that was enough to attract clients. As long as I could prove I worked harder or produced better work then somebody else I would always be the client's choice.
This couldn't have been further from the truth. The truth is it doesn't matter how good you may seem if that is not communicated through how you present your work then you are diminishing your value.
You cannot control the fact that people are going to compare you to other designers. However, you do have the ability to influence their perception of your abilities.
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ДРУГИЕ ЭПИЗОДЫ В ЭТОМ ПОДКАсте
If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.
Resources Mentioned in this Episode
https://www.google.com/ads
https://www.google.com/analytics
https://uifaces.co/
https://unsplash.com/
https://ge…
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.
Sites Mentioned:
https://www.…
Before creating or designing anything for a client the first and most important step is to set the strategy. When offering a strategy session to a client what are the deliverables that the client can use after the discovery session that will impact their business for years to come?
In this episode …
BOOKS
The Brand Gap: https://amzn.to/35aDPAx
The Business of Expertise: https://amzn.to/2ZiyEuC
More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... /
TIMESTAMPS
00:00 - Introduction
00:46 - What is Strategy?
02:45 - Overcome Imposter Syndrome
03:56 - Teach Everything You Know
…
Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative.
How do you determin…
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