ОБ ЭТОМ ЭПИЗОДЕ
Fraudish welcomes guest Kathy Chambers, connected through LinkedIn, to discuss storytelling as a driver of change and effective marketing in cyber and fraud. Kathy shares her path from radio/TV degrees and 10+ years as a TV news producer to University of Florida media director, then pivoting during COVID to ITProTV, where she hosted 250+ audit episodes and later the Certified Ethical Hacker series, falling in love with cybersecurity’s “drama” and later its protective mission. She describes producing a cybersecurity show, quickly booking major industry names, and networking through conferences like Wireless Hacking Fest. They discuss how stories—not statistics—stick in presentations, fraud, and cyber marketing, criticizing generic “AI-powered” messaging and advocating people-centered narratives, even via scenarios when privacy blocks details. Kathy explains building client trust, her focus on helping small-to-medium businesses. Shout out to her podcast Authentically Cyber.
Connect with Kathy:
https://www.linkedin.com/in/kathychambersmedia/
https://kathychambersmedia.com/
Authentically Cyber Youtube:
https://www.youtube.com/playlist?list=PLyVUHRwg9INfOUJVlYLpm-zzKvtcD9NP7
Show times!
00:00 Meet Kathy Chambers
00:53 Fraudster Dinner Question
02:01 From News to Cyber
05:32 Hosting Ethical Hacker
07:12 Launching Cyber Show
09:28 Networking at Conferences
11:03 AI Deepfake Fears
13:45 Why Audit Matters
16:01 Storytelling Beats Stats
17:39 Cyber Marketing Stories
19:26 Remembering Tom Cronkite
20:37 Why Stories Stick
21:15 Rebranding a New Business
22:30 Pink Collar Crime Series Idea
24:08 Making Victims Relatable
26:13 Getting Companies to Share
30:25 Tractors Not Ferraris
32:12 Leaders as the Story
35:12 Marketing Cuts Pet Peeve
36:32 Ideal Client Avatar
39:44 TikTok and LinkedIn Magic
40:28 Closing Thanks and Mattering
