27 марта 2023 г.

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Why Brands Need Creative Translation Solutions | S3 E1

In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more:

How Belinda went on to position herself as a Marketing Translator
How transcreation or creative translation differs from regular localization services
Why should a SaaS, e-commerce or any other brand consider hiring a transcreation specialist
What are the benefits in terms of reputation and profits for global brands
What are some creative challenges in German Marketing Localization and Transcreation?

ABOUT THE GUEST

Belinda Grace Fischer is a Marketing Translator for English (US, UK) ⟷ German & Copywriter currently based in Germany. She's also a dog lover with a passion for singing (secretly hoping to bring back early 2000s R'n'B). Before starting her translation business, Belinda worked as a marketing executive in the UK and a tech translator in Germany. As a bicultural language lover, she did her MA in Intercultural Business Communication. Throughout her university days, she was known as the party organiser, whether that was running her "Stammtisch" meet-ups at the pub or hosting "Latin Party" pre-nights. Today, she helps international e-commerce brands and SaaS companies cross borders by providing translation/transcreation (English ⟷ German) and copywriting services. When she's not working, Belinda enjoys being creative in different ways, from singing to photography. Find out more about Belinda on her website⁠ or follow her activity on ⁠LinkedIn.
ABOUT THE HOST

Delfina Morganti Hernandez (Rosario, Argentina) is a seasoned US/UK English-LATAM/Argentinian Spanish Copywriter, Transcreator, and Marketing specialist. She's the author of two Amazon eBooks and of hundreds of LinkedIn articles and blog posts on transcreation and marketing strategy for freelance translators. Every day, she helps Global Human Brands communicate as humans, with humans, through content that converts and stories that s(w)ell. You can learn more about Delfina at orangepowerdmh.com (English website) or traduccionescreativas.com (Spanish site).

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Отказ от ответственности: Подкаст и иллюстрации, встроенные в эту страницу, взяты из Delfina Morganti Hernández, который является собственностью его владельца и не связан или не одобрен Listen Notes, Inc.