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Greek philosopher Plato is credited with the expression, “Our need will be the real creator,” which, loosely translated centuries later, became, “The true creator is necessity, who is the mother of our invention.” Peter Dering knows this feeling all too well, having come up with a device that, in the words of his company, Peak Design, “would make carrying and using a camera an absolute joy.”
As he explains to host Mark Long in this episode of “Driven to Ride,” Dering moved to San Francisco for a construction engineering job. With his first bonus, he bought a Honda Nighthawk 750 and an SLR camera. “I used to ride with my camera slung across my chest every day,” says Dering. “Whoever designed the camera strap basically said, “Here’s a business idea for you.”
Nowadays, Peak Design offers a medley of innovative products, from unique backpacks and duffels to vibration-damping mobile-phone mounts and sturdy camera accessories. “We try to solve problems that we ourselves, the users of the product, encounter,” says Dering. “That’s what we’re known for, giving a solid rethink to products that are out there in the world.”
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