Redefining Ecommerce through Color by Bridger Hart

What if the biggest problem in online shopping wasn’t price… or shipping… or even product quality—but how we search?

In this episode of the Discover Possible Podcast, host Patrick sits down with Bridger Hart, a 26-year-old founder and Forbes Under 30 honoree who is redefining product discovery in e-commerce through something most brands overlook: color. Bridger is the co-founder and CEO of Hoppin, the company behind Infinite Color Search—a patented technology that allows shoppers to search products by exact color, not vague labels like “blue” or “green.” The result?
3.5x higher conversion rates
1.6x larger checkout sizes

But this conversation goes far deeper than tech. You’ll hear Bridger’s journey from growing up in a creative household, to becoming a filmmaker at age 10, to navigating dyslexia, to teaching himself algorithms and building a startup that now powers major e-commerce brands.

In this episode, you’ll learn: Why traditional color filters are broken—and how that hurts both shoppers and brands How creative curiosity prepared Bridger for a breakthrough he didn’t see coming The hidden link between creativity, geometry, and entrepreneurship Why focus beats ambition in the early stages of building a company How to recognize inspiration—and know when it’s meant for you This episode is for:
✔️ Founders and entrepreneurs
✔️ Creatives thinking about business
✔️ Anyone curious about innovation, startups, or discovering their unique edge