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This episode of UNSCRIPTED features a discussion with Dan Loosemore, CEO at DCD, on the transformative role of data in modern business practices. Reflecting on their history of working together in a pre-pandemic startup, they delve into the evolution from webinar-focused strategies to a data-centri…
In this episode of 'UNSCRIPTED,' I talked with Karin Hausmann, a data-driven specialist in B2B audience acquisition, particularly for events.  Platforms like Linkedin and TikTok, among others, are changing attention and consumption patterns, which is not just a consumer marketing issue; it is also …
In this episode, we sit down with Greg Hackett, the visionary behind a unique film festival that has evolved from a localized event to a global, community-driven phenomenon.🎬 What to Expect:The "Eureka Moment" that changed everythingThe power and importance of curationHow technology can be an enabl…
As budgets tighten and ROI becomes more scrutinised, exhibitors need more than just attendee lists—they need meaningful insights into engagement and intent. In this episode of 'UNSCRIPTED', Adam spoke with Adedamola Adeleke about the evolving role of data in live events and exhibitions. Ade brings …
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