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The buzz: Seriously. Social media is the real deal. How? It can help achieve and surpass your customer support goals. Who says? Key findings from a 1000-company research study. Reality? More service interactions are taking place over social channels. Best results: Integrate social media activit…
The buzz: Peek-a-boo. I see you! With information transparency fuelled by social aka human-created data, the collection and manipulation of our personal data by businesses is ubiquitous, and we’re not happy about it. The challenge is not with social networks, but with data collection policies of bu…
The buzz: Privacy. The fabled “360-degree customer insight” is within reach as Marketing enters an era of data science-driven insights. Brands can now understand customers like never before, via internal company data and human-created data from social media, mobile and wearable devices. But can you…
The buzz: Is faster ‘smarter”? You don’t need to be a statistician to access sophisticated analytics online and run them incredibly fast. But despite the powerful tools available to all companies, many organizations still spend too much time gathering data and too little analyzing and interpreting …
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