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Culture is not built by putting core values on a wall, any more than a business is built by filing for an LLC. A strong culture comes from the way you hire, train, lead, and take care of your people every day. In this episode of Cracking The Code, Brad Barron and Jason Walker talk about what it t…
Unforeseen challenges are inevitable in the HVAC business. Jobs can take an unexpected turn in ways you would never dream of, but like all good stories, there is usually something to learn and eventually laugh about. In this episode of Cracking The Code, Brad Barron and Jason Walker share the war…

Protect Profit Through Seasonality

Demand may slow down during the off season. Your overhead will not. When calls drop and crew days go unfilled, margin can disappear fast. Keeping profit through seasonality requires adjustments to marketing, managing capacity, and creating new opportunities. In this episode of Cracking The Code, …
How many leads are slipping away because your team didn’t respond quickly or follow up consistently? Contractors invest heavily in generating opportunities, but even strong leads can go cold when communication is delayed or when your messaging is off. The challenge is not just automating more…
What happens when you put two industry-recognized HVAC business owners in a studio, hand them the mic, and let them talk through what it really takes to grow in the trades? You get magic… and the kickoff of a new Cracking The Code season built around real experience, hard-earned lessons, and conver…
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